WPP today strengthened its position as the leading marketing services business for the intelligent era with the launch of its AI-driven media company, WPP Media. Reflecting growing demand from marketers for fully integrated capabilities, WPP Media replaces GroupM as the name for WPP’s global media… Read More
Current Global MENAT, part of Middle East Communications Network (MCN), has made five new appointments in the last two months following several major client wins and continued development of its capabilities. Nick Watkins, former ARN News Editor and contributor to The National and Gulf News,… Read More
WOMANi is a platform dedicated to celebrating and recognising women who demonstrate exceptional leadership, meaningful contributions, and unwavering commitment to Islamic business and finance. This year, the WOMANi Rendezvous took place in Astana, shining a spotlight on the growing momentum of Islamic finance in the… Read More
General Assembly (GA) Bahrain, a pioneer in tech education and career transformation, and Spring Venture Services , a key enabler of startup growth and ecosystem development in the region, today announced the signing of a Memorandum of Understanding (MoU). This strategic partnership aims to create… Read More
NTT DATA, a global leader in digital business and technology services, announced the appointment of Asokan Moodley as Head of GenAI and Industry Advisory for Middle East and Africa (MEA), effective 1 May, 2025. In this strategic role, Moodley will spearhead NTT DATA’s artificial intelligence… Read More
Advertima, the global leader in AI-powered in-store audience data, has partnered with Publicis Media ME to unlock a new level of Retail Media execution: unified audience-based media buying across retail media networks and channels. This strategic collaboration answers a critical industry need: enabling media buyers… Read More
In a significant step towards enhancing customer convenience and supporting Oman’s digital transformation agenda, Bank Dhofar has launched the new and improved version of its widely-used Intilaqa Digital Onboarding App. This upgraded platform marks a new era in account opening by offering a 100% digital,… Read More
Madrasa e-learning platform, part of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), has partnered with TikTok as the latter launched its globally successful STEM Feed in the UAE. This partnership brings the largest free Arabic language educational library to the platform, marking a… Read More
WeRide a global leader in autonomous driving technology, announced the launch of fully driverless Robotaxi trial operations in Abu Dhabi – the first deployment of its kind in the Middle East. Starting this quarter, a fleet of WeRide’s Robotaxis will be piloted on public roads… Read More
Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating its influencer marketing capabilities in MENA under its dedicated influencer management brand, Creo. This strategic move enables OMG to bring its proven ‘influencers as a media channel’ framework to its operations across the… Read More
