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Author: Sana Mahmud

Laura Desmond Resigns From Publicis Groupe

Laura Desmond Resigns From Publicis Groupe

10 years ago by Sana MahmudAdvertising

After four months of being on a leave, Laura Desmond, who was named Publicis Groupe’s Chief Revenue Officer, following the holding company’s massive restructuring earlier in the year, has resigned from the Groupe, effective December 31, 2016. During Ms Desmond’s leave, her responsibilities as Chief… Read More

Schneider Electric Parks Digital Mandate With Hug Digital

Schneider Electric Parks Digital Mandate With Hug Digital

10 years ago by Sana MahmudAdvertising

Following a competitive multi-agency pitch, global energy conglomerate Schneider Electric has awarded it digital duties to regional digital agency hug digital in the Middle East, North Africa and Pakistan (MENAP) region. hug digital will be in charge of the digital assets of Schneider Electric in… Read More

Omnicom Media Group’s Hearts & Science Launches In MENA

Omnicom Media Group’s Hearts & Science Launches In MENA

10 years ago by Sana MahmudAdvertising

Omnicom Media Group, the media services division of Omnicom Group has launched its third agency network, Hearts & Science in the Middle East & North Africa (MENA) region. The new office will be led by Fadi Maktabi, who has been promoted to General Manager of… Read More

Icflix Launches On Xbox One Console

Icflix Launches On Xbox One Console

10 years ago by Sana MahmudDigital

Gamers in the MENA region can now stream movies and TV series by downloading the Icflix app via their Xbox One video game and entertainment system. Xbox One users will be able to subscribe to Icflix and instantly watch original Icflix Jazwood productions alongside hit TV… Read More

Cannes Lions Market Score: Memac Ogilvy, Y&R, TBWA\Raad Top In UAE

Cannes Lions Market Score: Memac Ogilvy, Y&R, TBWA\Raad Top In UAE

10 years ago by Sana MahmudAdvertising

The Cannes Lions International Festival of Creativity has released the market wise ranking of the top agencies that won at the global ad festival earlier this year. In the UAE, the top honors lie with Memac Ogilvy, Y&R and TBWA\ Raad that have made it… Read More

Blue Apple Appoints Romana Ajaz As Digital Account Director

Blue Apple Appoints Romana Ajaz As Digital Account Director

10 years ago by Sana MahmudAdvertising

Blue Apple, a full-service integrated communications agency based in Dubai Media City, has appointed Romana Ajaz as its Digital Account Director. As a Digital Account Director Ms Ajaz’ role will entail delivering e-business strategies, solutions, tools and services to clients to help them achieve their… Read More

The Cribb launches Corporate Ventures Programs

The Cribb launches Corporate Ventures Programs

10 years ago by Sana MahmudAM Unicorns

Dubai-based incubator, The Cribb, marked its third anniversary with a definite plan of strengthening its incubator 2.0, as it embarks on a journey to introduce corporates to the startup ecosystem in the region and vice-versa. It shared its plans at an event at its headquarters… Read More

Female Assertiveness Integral To Women Empowerment

Female Assertiveness Integral To Women Empowerment

10 years ago by Sana MahmudAM Unicorns

The importance of female assertiveness in women’s empowerment was a key theme arising from a discussion that took place at the ‘Investing in the Future’ (IIFMENA) conference in Sharjah on October 20, 2016. Titled ‘Strategic Partnerships for Economic Development,’ the discussion explored the initiatives and… Read More

GITEX 2016: DubaiStartupHub Attracts Over 200 Entrepreneurs

GITEX 2016: DubaiStartupHub Attracts Over 200 Entrepreneurs

10 years ago by Sana MahmudAM Unicorns

During the first three days of its participation in the 35th Gitex Technology Week, the stand of Dubai Chamber of Commerce and Industry’s newly-launched online platform DubaiStartupHub attracted over 200 business ideas from start-ups who pinned their projects onto a giant digital billboard displaying the… Read More

YouTube Launches Hub For Arab Female Creators – Batala

YouTube Launches Hub For Arab Female Creators – Batala

10 years ago by Sana MahmudDigital

YouTube has launched a new hub Batala just for female creators from the Middle East and North Africa (MENA) which features more than 100 female creators from the region. Announced during an event in Riyadh, the channel has more than 1,000 videos and is categorized… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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