Twitter is giving the advertisers on its platform an additional award to look forward to. The microblogging site is rolling out the virtual red carpet for the first annual Twitter Awards across markets. The current advertising landscape is thriving with innovative, imaginative and exciting activities… Read More
Gauging the growing demand for a company that can wear both the agency and publisher hat, former Mindshare hand and Founder of Lovin Dubai, Richard Fitzgerald, has launched Augustus. Based in Dubai, Augustus has begun with catering to the Middle East region. Its board of… Read More
Hug Digital’s winning spree continues with two more businesses — the social media management of Misr Italia and Shell Egypt’s social listening and research. The Misr Italia win comes on the back of a multi-agency pitch process. Misr Italia is an Egyptian real estate and… Read More
Grey Group MENA has partnered with Daher International Food Co (DIFCO) to develop the cereal manufacturer’s creative strategies in Lebanon and the wider Middle East. Grey’s Beirut team will be in charge of brand management, as well as creative, digital and social media campaigns for… Read More
The recently released Association of National Advertisers (ANA) report on media transparency created quite a stir in the advertising industry across the globe for several of its revelations including cash rebates by media agencies. The debate will continue to garner attention as ANA has now… Read More
Jumeirah Group has appointed Yousef Tuqan Tuqan as the new Group Vice President of Brand Marketing and Loyalty. Mr Tuqan has over 20 years’ experience in the region gained working for a number of major regional and international brands, including leading the Jumeirah digital account… Read More
Digital agency Hug Digital has been successful in adding quite a few wins to its portfolio recently. To begin with, the agency won the digital mandate for Digital Point Institute, an education, training and consultancy firm in Dubai. It also won the Spartan Race Arabia account in which… Read More
Even before its official launch in the GCC region, its no surprise that augmented reality mobile game app, Pokémon Go, has become a viral sensation. A recent survey by global media intelligence company, Meltwater, indicates that the region is active in the Pokemon Go craze with… Read More
The number of Free to Air (FTA) satellite channels targeting the Arab region continues to grow, according to the recent “Satellite TV in the Arab World 2016” report by Arab Advisors Group’s Media Strategic Research Service. The report states that the number of FTA satellite… Read More
J. Walter Thompson, part of WPP Group, has agreed to acquire a majority stake in WANDA Digital, an independent digital agency in Turkey. The decision on acquisition follows an initial investment made in 2015. “This further investment reflects WPP’s continuing commitment to Turkey and our… Read More
