Just as Mark Zuckerberg launched Facebook’s new Live Streaming service by hosting a live chat with astronauts on the International Space Station, closer to home, du has a new space-orientated digital campaign that has leveraged the global development to engage its audiences online. Riding the… Read More
Dentsu Aegis Network agencies Carat and iProspect have jointly retained the account following a statutory review of Kellogg’s EMEA media planning and buying business over the past six months. The review, handled in-house by Kellogg’s media and procurement teams, includes all cereal and snack brands,… Read More
This year, Cannes Lions has recorded 43,101 submissions have been received for 2016. Overall growth has been seen in 18 of the 24 Lions, with standout expansion of the Product Design Lions (+92 percent) and notable increases in awards associated with the Festival’s three specialist… Read More
Following two days of B2B focused seminars and networking events, Viva Technology Paris will open its doors to the public on Saturday 2nd July 2016. Viva Technology Paris is an international event dedicated to the growth of startups, and digital transformation and innovation. “Viva Technology… Read More
In the spirit of self-reflection and realigning personal values to focus on the valuable essence of life, du along with UAE resident Omar Bin Haider kicked off its #digitalfasting campaign to commit to going offline between Suhoor and Iftar. With the aim of reconnecting with himself,… Read More
Talabat.com has awarded its PR duties to Omnia’s PR division. The online food delivery service provider connects eateries to customers both online with its mobile app and Omnia will be responsible for managing all of Talabat.com’s PR requirements across the GCC region. “Talabat.com is now 12 years… Read More
Microsoft Corp. and LinkedIn Corporation have entered into a definitive agreement under which Microsoft will acquire LinkedIn for USD 196 per share in an all-cash transaction valued at USD 26.2 billion, inclusive of LinkedIn’s net cash. LinkedIn will retain its brand, culture and independence. Jeff… Read More
Zenith’s Media Consumption Forecasts has painted an interesting picture for media consumption pattern in the Middle East and North Africa (MENA) region. For most marketers in the region, television continues to be a medium of significance. The report however has shown a marked decline in… Read More
As Cannes Lions 2016 draws near, forecasts on award-winning campaigns are already thriving in the advertising industry. While the admen love to debate on ads, and guess on the ads that they think will be rewarded at Cannes Lions, ‘Guess The Lions’ has brought a… Read More
UAE digital startups can become the keystone in increasing global GDP by USD 1.5 trillion and creating 10 million youth jobs, according to industry experts speaking at the SAP Startup Focus Event. By 2020, digital startups in general will help increase global GDP by USD… Read More
