The facts about Iran are well known. The second largest market in the Middle East and North Africa (MENA) region; a diversified economy; the fast paced growth; home to a highly educated workforce, and above all Vision 2025 that articulates Iran’s steps to become the… Read More
Following its launch in both Hong Kong and Singapore in 2014, The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, are now expanding its network into Dubai. The body would be chaired by Asad ur Rehman, Director Media, North Africa &… Read More
Liberated from digital keyboards, Pepsi has taken the world’s global language – emojis – offline in a visually striking and socially sharable campaign, inviting consumers to ‘Say It With Pepsi’. Unleashing more than 600 proprietary PepsiMoji designs – from over one billion bottles and cans… Read More
J. Walter Thompson has kicked off the second year of its Helen Lansdowne Resor (HLR) Scholarship, an international opportunity designed to support and promote talented, creative, female advertising students. Named after Helen Lansdowne Resor, the industry’s and J. Walter Thompson’s first female copywriter, the HLR… Read More
Fadi Mroue, Founder and Creative Director of Republique, a communications agency headquartered in Beirut, will chair the digital and mobile jury at the Kyiv International Advertising Festival this May. Kyiv is an advertising event of Ukraine and one of the Eastern European festivals in the… Read More
The National Health Insurance Company Daman launched its ‘Daman’ and ‘Thiqa’ apps. “Daman has always been a pioneer in our field. We are a society on the move, and Daman’s smart phone applications ensure our services and staff are available to our members, on their… Read More
Amid concerns about online privacy, social media use in the Middle East is shifting away from Twitter and Facebook and toward direct-messaging platforms such as Snapchat and WhatsApp. According to a study released by Northwestern University in Qatar (NU-Q), in partnership with Doha Film Institute,… Read More
With hyper-connectivity and e-commerce, Qatar’s business-to-business and business-to-consumer markets are set to grow from USD 2.3 billion in 2014 to USD 4.3 billion in 2019, according to the Ministry of Transport and Communications. Leading organizations discussed this growth at the the SAP Qatar Forum, where… Read More
YouTube has launched the first edition of The Lantern, the first award on the global video platform to recognize the efforts of creative agencies, media agencies and advertisers in the Middle East and North Africa (MENA) during the Holy month of Ramadan. Led by YouTube,… Read More
Mindshare has promoted Jihad Hachem from Senior Finance Director to CFO of Mindshare MENA. Mr Hachem has spent the last 12 years of his career at Mindshare, starting as a Senior Accountant at MediaINSIGHT’s Beirut office, a Mindshare affiliate. In 2004, he started off with… Read More
