The du and Leo Burnett team has been awarded the highest metals in the Film Craft category at the 10th Dubai Lynx International Festival of Creativity. The entries ‘Verisimilitude At Noon’, ‘The Russian Odyssey’ and ‘Tears Of Winter’ have won the Grand Prix campaign, Gold… Read More
J. Walter Thompson has won the highest number of wins in the Direct Lynx Category at the Dubai Lynx International Festival of Creativity 2016. The agency’s ‘The Good Note’ campaign for Bou Khalil Supermarche done by Beirut won a Grand Prix along with winning two… Read More
There were a total of 17 metals awarded in the Branded Content and Entertainment category at the Dubai Lynx International Festival of Creativity. The highest number of wins was taken by J. Walter Thompson bagging a Gold for ‘I Can Teach You Too’ for Dubai… Read More
Memac Ogilvy has four of the six awards given out in the Print & Outdoor Craft category at the 10th Dubai Lynx International Festival of Creativity. There were a total of six wins in the category. Memac Ogilvy won a Gold and Bronze for ‘Star… Read More
J. Walter Thompson has clinched the ‘Network of The Year’ title at the 10th Dubai Lynx International Festival of Creativity winning five Grand Prix among other wins. Impact BBDO has walked home as Agency of the Year winning the highest number of awards across categories.… Read More
The Integrated Lynx is among the coveted categories at the Dubai Lynx International Festival of Creativity, reflecting campaigns that successfully utilized various media. At the 10 Dubai Lynx, 11 entries have made it to the Integrated shortlist. The tally is led by Impact BBDO that… Read More
As the awards night approaches, Dubai Lynx International Festival of Creativity has released the final two shortlists. In the Creative Effectiveness category, eight entries have made it to the shortlist. These include two from Leo Burnett Beirut for the work done for Kafa and Diageo… Read More
We live in a technocratic age that has led to a debate with data & technology on the one end, and creative on the other. While creative doyens such as BBH’s John Hegarty state that data did not create any wealth, creativity did, men leading… Read More
Influencer endorsements has been on marketer’s agenda for some time now. But it is not often that brands get their influencers right to convey the brand’s message. How should brands work with influencers and how can brands use them to best connect with consumers. According to… Read More
Dubai Lynx International Festival of Creativity is playing host to some very interesting sessions on the dynamics that are changing the advertising and communication business. One session that not only challenged conventional practices but also urged to look beyond the obvious was presented by DMS’… Read More
