There is a healthy increase in the number of entries in Interactive Lynx this year – from the 98 entries competing in 2014, there are 154 entries in the category this year – a number that was last seen in 2012. Of these, 28 have… Read More
Print Lynx has seen a slight drop in number of entries this year. In comparison to the 226 pieces of working competing last year, this year only 200 entries are in the category. Leo Burnett dominates the Print Lynx shortlist with 14 entries. Y&R Dubai… Read More
The Film shortlist at the Dubai Lynx International Festival of Creativity is led by MEMAC Ogilvy with five entries making it to the shortlist. IMPACT BBDO and FP7/CAI follows with four entries in the shortlist. Both J. Walter Thompson MENA and Y&R MENA have three… Read More
Millennials hate advertising, at least in the very traditional sense of the word. The message was loud and clear at the first day of Dubai Lynx International Festival of Creativity. As marketing professionals set out to look for solutions, Chuck Phillips, Chief Technology Officer, Mirum… Read More
One of the biggest challenges facing the advertising and marketing industry is the renewed expectations from agencies in their role as partners to marketers. The advent of digital is questioning the once absolute experts in communication and connecting with consumers, as new players, who may… Read More
He may have the most interesting designation as the Digital Prophet of AOL but there is no doubt David Shing knows just how to challenge any convention or norm that the advertising business, knowingly or unknowingly, follows. From questioning marketing strategies to the very mindset… Read More
Interpublic Group has put in motion a succession plan for its media asset – IPG Mediabrands that includes agencies such as UM, Initiative and digital assets like Reprise amongst others. Henry Tajer has been elevated to the post of CEO while Matt Seiler has been named the Chairman of… Read More
J. Walter Thompson MENA is geared up to compete with the region’s best at the upcoming Dubai Lynx International Festival of Creativity. Some of the work from the agency that is in the ring includes breaking boundaries and challenging market norms. A closer look at… Read More
With only three days left for the Dubai Lynx International Festival of Creativity to kick off, it is about time to take a closer look at the region’s top work that is competing for the Lynx. With messages that go beyond advertising, and bring out… Read More
BBDO Worldwide has announced restructuring at the regional management level following which Dani Richa, who was earlier handling the role of Chairman & CEO MENA region for BBDO will now also take additional responsibility of entire Africa for the agency. The announcement comes following the… Read More
