The Film shortlist at the Dubai Lynx International Festival of Creativity is led by MEMAC Ogilvy with five entries making it to the shortlist. IMPACT BBDO and FP7/CAI follows with four entries in the shortlist. Both J. Walter Thompson MENA and Y&R MENA have three entries each. Leo Burnett and Kairo have two entries each competing for Film Lynx. The other agencies that are shortlisted include M&C Saatchi and Dubizzle Dubai.
The category shortlist details are:
| TITLE | ADVERTISER | ENTRANT COMPANY | COUNTRY | AGENCY | |
| 1 | The Film | Dubizzle | Dubizzle Dubai | UAE | Flaminghead @Dubizzle Dubai Media City |
| 1 | Anyone But Wael | Coca-Cola | FP7/Cai Cairo | Egypt | FP7/Cai Cairo |
| 2 | Sprite Boy | Coca-Cola | FP7/Cai Cairo | Egypt | FP7/Cai Cairo |
| 3 | Sprite Girl | Coca-Cola | FP7/Cai Cairo | Egypt | FP7/Cai Cairo |
| 4 | Confessions | White Linen | FP7/Cai Cairo | Egypt | FP7/Cai Cairo |
| 1 | The Mechanic | Tecno Mobile | IMPACT BBDO Cairo | Egypt | IMPACT BBDO Cairo |
| 2 | Doorman | Tecno Mobile | IMPACT BBDO Cairo | Egypt | IMPACT BBDO Cairo |
| 3 | Donkey Selfie | Tecno Mobile | IMPACT BBDO Cairo | Egypt | IMPACT BBDO Cairo |
| 4 | Kid | Tecno Mobile | IMPACT BBDO Cairo | Egypt | IMPACT BBDO Cairo |
| 1 | Absurd Mix- Hair-Dresser Copy | Mondelez Egypt Foods | J. Walter Thompson Cairo | Egypt | J. Walter Thompson Cairo Cairo |
| 2 | Take The Doctor’s Seat | Focp | J. Walter Thompson Dubai | UAE | J. Walter Thompson Dubai |
| 3 | Be Pretty | Bcosmic | J. Walter Thompson Tunis | Tunisia | J. Walter Thompson Tunis |
| 1 | Diego | Edita | Kairo Cairo | Egypt | Kairo Cairo |
| 2 | The World’s Most Kissing Nation | Misr Pyramids | Kairo Cairo | Egypt | Kairo Cairo |
| 1 | Keep The Flame Alive | Johnnie Walker | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 2 | Lebanon4sale | Sakker El Dekkene (Stop The Shop) | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 1 | Child Abuse | Mobile Telecommunications Co., Ksc – Zain | M&C Saatchi Mena Beirut | Lebanon | M&C Saatchi Mena Beirut |
| 1 | Colour Experiments The Kindergarden | Hempel | Memac Ogilvy & Mather Jeddah | Saudi Arabia | Memac Ogilvy & Mather Jeddah |
| 2 | We Are Fire | Al Jazeera News Network | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
| 3 | Books Vs. Movies: A Walk To Remember | Qatar Foundation | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
| 4 | Books Vs. Movies: I Am Legend | Qatar Foundation | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
| 5 | Volkswagen Instaparking | Volkswagen Middle East | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
| 1 | Football Never Forgets | The Coca-Cola Company | Y&R Dubai | UAE | Y&R Dubai |
| 2 | The Tigers Of Palestine | The Coca-Cola Company | Y&R Dubai | UAE | Y&R Dubai |
| 3 | Street Rules | The Coca-Cola Company | Y&R Dubai | UAE | Y&R Dubai |
The Film category sees a total of 225 entries from 11 countries this year, up from the 192 entries it had received last year.
David Lubars, Chief Creative Officer, BBDO Worldwide and Chairman, BBDO North America is the Jury President for this category.
The other jury members are Paul Silburn, Chief Creative Director Saatchi & Saatchi; Can Faga, Chief Creative Officer Lowe and Partners; Cheryl Van Ooyen, Managing Director, Executive Creative Director mcgarrybowen; Fran Luckin, Executive Creative Director, Quirk; Kurt Georg Dieckert, Creative Director and Founder, dieckertschmidt and Wain Choi, Global Executive Director and VP, Cheil Worldwide.
Now in its eighth year, the Dubai Lynx International Festival of Creativity is a meeting place for the
Middle East and North Africa region’s (MENA) advertising and communications industry. Entry categories for the Dubai Lynx Awards are: Film, Film Craft, Print, Print & Poster Craft, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Integrated, Design, Mobile, PR and Branded Content & Entertainment. This year has seen a record 2,473 entries from 21 countries.
Dubai Lynx is part of Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Spikes Asia, Eurobest and the Asian Marketing Effectiveness and Strategy Awards.
