Leo Burnett MEA, a leading advertising agency under Publicis Groupe has been appointed the ‘Power of One’ Lead Agency for PUMA, one of the world’s leading sports brands, covering Creative, Media Buying & Planning and PR. The ‘Power of One’ is an approach which consolidates… Read More
Publicis Groupe Middle East today announced the appointment of Elie Milan as Chief Performance Officer of Publicis Media for the Middle East. This is a newly created role as part of the Groupe’s objective to redefine and elevate its media performance offering and unify the… Read More
The United Nations Environment Program (UNEP) announced that the Kingdom of Saudi Arabia will host the 2024 World Environment Day, highlighting the Kingdom’s pioneering efforts locally, regionally, and internationally and leading initiatives to raise awareness and promote action for the protection of our environment. With a… Read More
Redington, the leading technology integrator and innovation powerhouse, is excited to announce its participation in GITEX Global 2023, where it will showcase its strategy to ‘Reimagining the Digital Future’. The five-day event provides an ideal platform for Redington to demonstrate its commitment to shaping the… Read More
Australian-based, Lifesize Plans opened its latest franchise location in Dubai bringing its first-of-its-kind concept to the UAE and the wider Middle East. Owning the world’s first patented, real-scale walkthrough technology, Lifesize Plans facilitates the visualization of construction projects in real time rather than imagining it from… Read More
In a world abuzz with talks of AI and its impact on the media industry, UM Turkey has launched a never-seen-before AI application that revolutionises the product sales experience for to consumers, UM partnered with their esteemed client, MediaMarkt, developing an eCommerce application that seamlessly… Read More
His Excellency Dr Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade, led a UAE delegation to the World Trade Organisation’s Public Forum in Geneva, Switzerland, which is being held under the theme “It’s Time for Action”. This year’s forum is exploring how… Read More
YAAP, a forward-thinking specialized content and influencer marketing company, proudly announces the addition of Raj Nayak to its advisory board. Raj Nayak, the former Chief Operating Officer of Viacom18, will play a pivotal role in guiding YAAP’s strategic initiatives for growth and expansion across… Read More
The Arab Youth Centre (AYC), under the patronage of its President H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, launched the fifth edition of the Young Arab Media Leaders Program. Fifty one young male and female participants from 18 Arab countries will engage in the… Read More
Calling out design aficionados for a one-of-a-kind opportunity powered by Garnier Green and Snap Inc. Snapchatters now have a chance to inspire the design of the next Garnier Tote and create for a noble cause while at it. Set to run till September 27, the… Read More
