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Author: Sana Mahmud

Health Insurance, High Salary Priority For MENA Professionals: Bayt.com Study

3 years ago by Sana MahmudAdvertising

A new survey by Bayt.com, the Middle East’s #1 job site, revealed a variety of insights about lifestyles of professionals and how employers can elicit a healthy change in the workplace. According to the ‘Health and Wellbeing in the MENA’ survey, the majority of respondents… Read More

Saudi Travel Platform Almatar Partners With Snap To Reward Fans At FIFA World Cup

3 years ago by Sana MahmudAdvertising

almatar, a Saudi-based online travel agency, has partnered with Snap to engage with and reward football fans during the FIFA World Cup 2022. almatar will leverage Snap’s AR technology to engage with fans through a number of AR lenses. Aiming to support the Kingdom of… Read More

Dentsu MENA Partners With Sacred Groves To Turn e-waste Into Flourishing Forests

3 years ago by Sana MahmudAdvertising

Last year dentsu international became one of the first companies in the world to have its Net Zero target validated by the globally recognised Sciences Based Targets initiative against the Net-Zero Standard, as they transition to a low carbon future and seek to reduce the… Read More

MENA Augmented Reality Developers Invite Snapchatters To Celebrate The Football Season

MENA Augmented Reality Developers Invite Snapchatters To Celebrate The Football Season

3 years ago by Sana MahmudAdvertising

Four regional Augmented Reality (AR) developers – Mohamad El Asmar from Oman, Maha Aldosary and friends Ibrahim Boona and Fahad Mutlaq from Saudi Arabia have been selected by Snap Inc. and commissioned to create AR lenses for football fans, promising a highly engaging and immersive… Read More

LG Ad Solutions Expands CTV Advertising Footprint In MENA Through Exclusive Partnership With ArabyAds

LG Ad Solutions Expands CTV Advertising Footprint In MENA Through Exclusive Partnership With ArabyAds

3 years ago by Sana MahmudAdvertising

  LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership with ArabyAds, a leading ad tech company, in the UAE, Saudi Arabia, and Egypt. This partnership represents the company’s expansion of its CTV advertising offering into… Read More

Leap Launches Fintech App In The UAE To Boost Youth Financial Literacy

3 years ago by Sana MahmudAM Tech

New fintech startup, Leap, has launched in the UAE to teach kids and teens how to make better money choices. The Dubai-based startup is on a mission to boost youth financial literacy and money management skills, targeting the unbanked population of under-18s. The app is… Read More

Ministry Of Climate Change And Environment Launches UAE Green Business Toolkit 2.0 At COP27

3 years ago by Sana MahmudNews Watch

Sharm El Sheikh-Egypt – The Ministry of Climate Change and Environment (MOCCAE) introduced the second edition of the UAE Green Business Toolkit in partnership with the Global Green Growth Institute (GGGI) as part of its participation in the 27th UN Climate Change Conference (COP27), held… Read More

“Metaverse Presents A Multi-Billion Dollar Opportunity For Middle East Telcos”

“Metaverse Presents A Multi-Billion Dollar Opportunity For Middle East Telcos”

3 years ago by Sana MahmudAM Tech

Arthur D. Little (ADL) has published “The Metaverse: What’s In It For Telcos?” exploring how telcos can capture value by leveraging the metaverse. Metaverse represents a major new market for telcos with early estimates of the overall size of the Metaverse opportunity to be around… Read More

First Middle East Exchange Launches Corporate Climate Change Disclosure Initiative

3 years ago by Sana MahmudTop News

The Amman Stock Exchange (ASE) signed an agreement with the International Finance Corporation (IFC), a member of the World Bank Group, where the agreement was signed by the Chairman of the Board of Directors of the ASE, Dr. Kamal Al Qudah, and on behalf of… Read More

Mohammed Al-Sheikh Honored With The Businessman Of The Year Title At DIAFA 2022

3 years ago by Sana MahmudNews Watch

Noted entrepreneur, Mohammed Al Sheikh was honored with the prestigious ‘Businessman of the Year’ title at the Distinctive International Arab Festivals Awards 2022. The red carpet event celebrated its 6th edition amidst top Arab achievers from various fields like business, music, arts, culture, and humanitarian… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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