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Author: Sana Mahmud

Gartner Unveils Top Predictions For IT Organizations & Users In 2023

3 years ago by Sana MahmudAM Tech

Gartner, Inc. today revealed its top strategic predictions for 2023 and beyond. Gartner’s top predictions explore how business and technology leaders can reimagine assumptions and seize the moment to turn uncertainty to certainty. “Uncertainty carries as much opportunity as it does risk,” said Daryl Plummer,… Read More

Talkwalker & Khoros Release Report On Social Media Trends 2023

3 years ago by Sana MahmudAM Tech

Talkwalker, a consumer intelligence and deep listening company, and Khoros, a digital-first customer engagement software and services, released their annual Social Media Trends 2023 Report. The report follows the announcement of the companies’ strategic partnership to seamlessly deliver deep listening and social media management through… Read More

Microsoft Showcases Dynamics 365 CRM For Stronger Marketing Strategies At Riyadh Tech Event

3 years ago by Sana MahmudAdvertising

The largest CX, marketing and advertising technology event, Vibe Martech Fest, took place in Riyadh this month, where Microsoft participated as a silver sponsor, meeting with marketing and sales professionals across The Kingdom. Microsoft showed CMOs how updated AI solutions can help marketing teams connect… Read More

Samer Khansa Takes Charge As Viola Comms’ Integrated Client Services Director

3 years ago by Sana MahmudAdvertising

Abu Dhabi based Viola Communications has appointed Samer Khansa as integrated client services director for its integrated client servicing division. Viola Communications is a marketing and communications solutions provider. Speaking on Mr Khansa’s appointment, Ammar Sharaf, board member and CEO of Viola Communications, said, “Viola… Read More

TikTok & Majid Al Futtaim Explore The Future Of Retail In New Podcast Episode

3 years ago by Sana MahmudAdvertising

For its latest installment of ‘The Future of Retail’ podcast, TikTok hosted Shireen El Khatib, Chief Executive Officer, Majid Al Futtaim Shopping Malls to discuss key trends in the shopping mall sector. Hosted by Aref Yehia, Head of Retail & E-Commerce Business Partnerships at TikTok… Read More

MOTAD Runs First Digital Campaign For RoadRunAir

3 years ago by Sana MahmudAdvertising

RoadRunAir, a new air travel company that specializes in offering luxury yet affordable tours on private jets, recently launched its first-ever digital campaign. It introduces the RoadRunAir positioning #ADreamComeTrue, which aims to tap into the desire to fly like a VIP. The new campaign illustrates… Read More

MOTAD Wins The Multi-Agency Pitch For Gorenje

3 years ago by Sana MahmudAdvertising

Football is more than a game for fans globally. Rather it is a celebration of life. Targeted at the huge fan base locally in the UAE & Kuwait, Gorenje, a leading European home appliance brand and a brand under Hisense Group, activated the campaign, “Bring… Read More

Neobanks To Record Accelerated Growth In Digitally Connected GCC Markets

3 years ago by Sana MahmudAM Tech

With more than 90% of the GCC’s population connected to the internet, neobanks are expected to record accelerated growth in the region. Often referred to as challenger banks, Neobanks, operate under the umbrella of mainstream finance but are supercharging specific services long associated with veteran… Read More

TII Stars In ‘Emerging Tech’ Space At Fast Company Middle East Awards

3 years ago by Sana MahmudAM Tech

Technology Innovation Institute (TII), a leading global scientific research center and the applied research pillar of Abu Dhabi’s Advanced Technology Research Council (ATRC), on October 20 led the way in the ‘Emerging Tech’ category of Fast Company Middle East’s Most Innovative Companies 2022. The organizers… Read More

Like Digital & Partners, Commercetools To Participate In Seamless Saudi Arabia 2022

3 years ago by Sana MahmudAM Tech

Like Digital & Partners will join commerce tools and participate in Seamless Saudi Arabia 2022 from 2-3 November at the International Convention & Exhibition Centre, Riyadh. Announcing their partnership last month, commercetools is a leader in headless commerce and an industry-leading eCommerce software provider, renowned… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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