To further develop a digital first approach across its roster of creative agencies, Publicis Communications MEA has joined forces with Google. The partnership aims at helping Publicis Communications MEA creative agencies adopt, develop and apply a digital-first approach and power integrated thinking, resulting in campaigns that… Read More
Video On Demand service Vuclip has launched several Arabic TV series for viewers to indulge in during the holy month of Ramadan. These will be aired on Vuclip’s OTT video service, Viu. Viewers across the GCC can tune-in to Viu for a line-up of TV series… Read More
Cannes Lions International Festival of Creativity is still a few days away but the action around the Festival has sure begun. For creatives in the Middle East & North Africa (MENA) region, the year has kicked off well with a shortlist from Memac Ogilvy in… Read More
The technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar Millward Brown. Amazon achieved the highest dollar value growth of all brands in the Top… Read More
Just ahead of the Cannes Lions International Festival of Creativity, scheduled to take place from June 16-24 2017 in France, the Festival has announced the shortlists for the Innovation Lions Award. In this category that celebrates the role of technology in advertising and communication, a… Read More
In Ramadan, men in most parts of the world, usually tend to relax before Iftar or around Suhour. Their time is spent in work or with friends or playing with the children. And in most cases, their role ends there. It is usually the women,… Read More
As many corporations find ways to be part of the consumer’s journey during Ramadan, tech majors too have taken up several initiatives in that vein. The Ramadan Hub from Google is one such initiative. According to Google the Hub signals the arrival of the month… Read More
Effie Worldwide named the most effective marketers in the world, based on the global results of the 2017 Effie Effectiveness Index. Unilever, Vodafone, WPP, BBDO Worldwide, Sancho BBDO and ACG Advertising Agency held the top rankings in the categories of Most Effective Marketer, Brand, Agency… Read More
Save the Children, an international NGO, has launched a campaign to remind people of the harsh realities that confront Syrian children. A result of Facebook’s Hack for Good, ‘It’s not the same for them’ will run throughout Ramadan, across the Middle East and North Africa… Read More
Y&R’s Dubai office has been busy executing Dubai Font’s #Expressyou campaign. In September2016, Y&R Dubai was appointed by the General Secretariat Executive Council of Dubai, winning a competitive multi-stage business pitch, by The Executive Council of Dubai to launch one of its unique projects for… Read More
