Its not just about saving for your child’s future, but also for your own. Taking this concept as its core message, children adorned the role of influencers for parents in the latest campaign by Emirates NBD for its various savings plans. Along with its creative… Read More
Edelman UAE is moving address to twoFour54 Media Zone in Abu Dhabi. The new office will be home to the Middle East & North Africa (MENA) headquarters of the global agency. Edelman has paid special attention to its new office design to reflect its culture… Read More
Snap Inc. has got aggressive in the Middle East and North Africa (MENA) region. With new senior hands on board, the social media company is now working towards creating more options for Snapchatters and also for advertisers in the region. Earlier this year, Snap opened… Read More
The share of CEOs forced out of office for ethical reasons has been on the rise, according to the 2016 CEO Success study released by Strategy&, formerly Booz & Company and part of the PwC network. The study analyzed CEO successions at the world’s largest… Read More
PepsiCo has upped the ante on its digital play. Even as digital consumes only a marginal portion of the overall ad pie in the Middle East & North Africa (MENA) region, PepsiCo is experimenting with retail tech including ecommerce, bots and the likes to not… Read More
Of the 12 shortlisted entries from the Middle East & North Africa region, including Turkey, MENA agencies have brought home three metals at the Festival of Media Global Awards that took place earlier this month in Rome. Mindshare Turkey has won a Silver at the… Read More
It was just over a year ago that Will Swayne was given the global mandate for Dentsu Aegis Network’s media agency Carat as its President. No stranger to the fast changing media business, Mr Swayne is aware of the evolving role agencies need to play… Read More
The Holy Month of Ramadan has set a new benchmark for homemakers as their social demands compete with spiritual sentiments. A recent study by Kantar AMRB reveals a distinct shift in behavior gravitating towards creation of a festive Ramadan feel, less interactive family time, nutritious… Read More
To address gender bias in advertising, Cannes Lions International Festival of Advertising has put together the See It Be It program. This year 15 women will participate in this initiative including names from Pakistan and Nigeria. The See It Be It program was launched in… Read More
In the Middle East and North Africa region, digital video consumption has risen fastidiously. Marketers and brands are revamping their digital marketing strategies to gain consumers attention and catch up with the changing digital behavior of consumers. In one of its recent case studies, Google… Read More
