With every new year, comes a familiar sense of determination to embark on a new journey of self-discovery, adventure and purpose – HSBC and its agency J. Walter Thompson built on this optimistic outlook for its One Step Closer campaign. The hero film ‘One Step.… Read More
Marketing effectiveness requires striking the right balance not only between close targeting and mass reach but also between the short and long-term strategies, according to Warc, a global marketing intelligence service and Deloitte Digital. “The decision by Procter & Gamble last year to cut back on… Read More
WPP has formed a new sub-holding company, WPP Health & Wellness, that unites WPP’s broad capability under one banner to advance its offer and partnership with marketers across the spectrum of health and wellness. Created with a global perspective on the challenges and opportunities in… Read More
The travel ban that was one of the first challenges facing the Middle East & North Africa (MENA) region in 2017 has seen much action within the short time that it had been announced on January 27 2017. Even as the ban has met with… Read More
Apple, Google, Tesla and Microsoft retain the top four spots in The Boston Consulting Group’s annual survey of the most innovative companies. Amazon moves up four spots to round out the top five. Netflix and Facebook join the top 10 for the first time, moving… Read More
Mercedes-Benz Cars Middle East has appointed Andreas Bueckmann as its new Vice President and Director of Sales and Marketing, succeeding Dirk Fetzer. From the company’s regional headquarters in the UAE, Mr Bueckmann will be responsible for sales and service operations, leading the Middle East region… Read More
ZEE Middle East has launched its first radio station 106.2 big fm in the UAE. This adds to its business portfolio in the region and makes it the only South Asian broadcaster to have both television and radio presence. The station’s line-up of content includes… Read More
By no means was this going to be an easy year for the Middle East & North Africa (MENA) region. The economic challenges would have had been enough to keep everyone on their toes. Even as the region’s leaders were bracing for the impact of… Read More
Agency Trading Desks (ATDs) continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 percent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However, advertisers are demanding a new… Read More
HTC may be playing the cautious card in some of the markets its operates in but it is bullish on the Middle East and North Africa (MENA) region. The Taiwanese Android and Windows smartphone manufacturer has two new smartphones — the HTC U Ultra and the HTC… Read More
