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Author: Zeba Mahmud

MBC Media Solutions & Snap Inc. Partner To Bring Content To The Platform

3 years ago by Zeba MahmudDigital

MBC Media Solutions (MMS), the commercial arm of MBC GROUP, has announced a new partnership with Snap Inc. to bring more exclusive MBC GROUP content to Snapchat. The agreement comes in the wake of the massive success and growth MBC GROUP experienced in 2021 on… Read More

Saudi Arabia’s Expo Pavilion Trailblazes With Record 3 Million Visits

3 years ago by Zeba MahmudTop News

The Kingdom of Saudi Arabia Pavilion has welcomed its 3 millionth visitor since the opening of Expo 2020 Dubai as the popular pavilion solidifies its place as one of the six-month event’s biggest hit experiences, a testament to growing interest in the country at a… Read More

Next Generation Of Architects’ Address Climate Crisis At Expo 2020

Next Generation Of Architects’ Address Climate Crisis At Expo 2020

3 years ago by Zeba MahmudTop News

De Montfort University (DMU), the founding partner of the UK Pavilion is leading the conversation on the future of sustainable architecture as part of the ‘How Will We Live?’ week at Expo 2020. According to the United Nations, by 2050, nearly 70% of the world’s… Read More

TBWA Named Adweek’s 2021 Global Agency Of The Year

TBWA Named Adweek’s 2021 Global Agency Of The Year

3 years ago by Zeba MahmudAdvertising

TBWA\Worldwide was named 2021 Global Agency of the Year by Adweek, the United States-based publication covering the brand marketing ecosystem. TBWA was recognized for an exceptionally strong business year across a large range of global markets and its ability to drive Disruptive, transformative growth for… Read More

Danube Group’s New Work Week In Line With UAE Govt’s New Directive

Danube Group’s New Work Week In Line With UAE Govt’s New Directive

3 years ago by Zeba MahmudMarketing

Danube Group, a building material, real estate and retail home furnishing, conglomerate is one of the first few companies who announced their new work week cycle today starting 1st of January 2022, in line with the UAE governments new directives of a shorter work week,… Read More

50 Years Of UAE: The National & Havas ME Launch Plantable Newspaper

50 Years Of UAE: The National & Havas ME Launch Plantable Newspaper

3 years ago by Zeba MahmudAdvertising

In celebration of the UAE’s 50th, and in an effort to encourage a more sustainable UAE following the vision of its founders, The National and Havas Middle East have conceptualized and printed the country’s first ‘plantable’ paper, #TheNationalGhafPaper. A symbol of the late Sheikh Zayed… Read More

French Edtech To Meet The UAE Education Sector During Expo 2020 Dubai, UAE

French Edtech To Meet The UAE Education Sector During Expo 2020 Dubai, UAE

3 years ago by Zeba MahmudTop News

  A delegation with a major objective: to strengthen digital learning in local schools In line with the UAE’s vision of digitizing its education sector in order to train the talents of tomorrow; discussions between French entrepreneurs, UAE authorities and experts will be organized around… Read More

Investments In The Dubai Expo Have A Desirable Impact On Finland’s Country Brand

Investments In The Dubai Expo Have A Desirable Impact On Finland’s Country Brand

3 years ago by Zeba MahmudTop News

The brand of Finland was explored among the visitors at Dubai Expo 2020 through the empathy study and analytics, a Finnish science-based innovation. Emotion data was collected in November 2021 from two groups consisting of visitors either entering the pavilion or leaving it after their… Read More

Putting Latvia On The Global Map At Dubai Expo 2020

Putting Latvia On The Global Map At Dubai Expo 2020

3 years ago by Zeba MahmudTop News

Officials from Latvia put their best foot forward as they present the country’s growth opportunities at the Dubai Expo 2020 that is off to a phenomenal start After being pushed for a year due to the pandemic, Expo 2020 has got many of its cards… Read More

Gatorade® Ambassador Usain Bolt Spends The Day At Expo 2020 Dubai, Meeting Fans And Headlining A Family Run

Gatorade® Ambassador Usain Bolt Spends The Day At Expo 2020 Dubai, Meeting Fans And Headlining A Family Run

3 years ago by Zeba MahmudTop News

On Saturday, Gatorade ambassador Usain Bolt, one of the greatest athletes of all time, with 11 world champion titles and 8 Olympic gold medals, spent the day at Expo 2020 Dubai, driving fans from across Dubai. By bringing Usain Bolt to Dubai, Gatorade highlights its… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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