BMW has recently initiated a film series in an attempt to highlight the nature of contemporary arts and culture in the Middle East. The series will attempt to capture the works, interactions and inspirations of different artists from Middle East.
“The BMW Group has been involved in supporting various arts and cultural platforms for more the 40 years, with hundreds of initiatives taking place worldwide. Here in the Middle East, we are committed to fostering this association and actively seek opportunities to nurture and support regional talent. We believe that BMW Contemporary does just that. It is a great showcase of how creativity knows no boundaries, and we hope that each of the episodes’ artists spark interest and inspire people across the region,” commented Christina Heidlberger, BMW Brand Management And Event Manager, BMW Group Middle East on the initiative in a press statement.
The first video portrays the work of Youssef Nabil, an Egyptian artist, whose paintings depict his vision of Egyptian culture and women. The video shows Ali Khadra, founder of Canvas Magazine based in Dubai, and Youssef Nabil moving from country to country interviewing people who have been associated with Youssef’s work. And in doing so, the video manages to capture the emotions behind the different art works in an elegant manner.
“As a car company, we see many synergies with the Art & Culture world. We both strive for innovation, and creativity in many respects be it design or how we engage with our audiences,” concluded Ms Heidlberger.
