Creative agency Bobolink, that has presence in Lebanon and markets in Europe, has completed its redesign that included a new identity, logo and website. This is the agency’s second revamp since it first launched back in 2011.
“The creative agency was founded on ‘catalyzing creative collaborations’ between the client, the agency and our partners in Europe. We wanted an identity that reflects the original and botanical vibes of our office,” explained Labib Choufani, CEO of Bobolink.
Bobolink did not stop at just the logo but a complete revamp to reflect the agency’s evolution since 2011. The newly re-launched website now has a fresh color palette, modernized typography, and a cleaner interface.
“Following our intuition and basing our redesign on how our clients perceive us, we opted for a sleek new logo with roots in the typeface, something which was missing in the original identity,” Mr Choufani added.
The strategy was initiated in-house, with Mr Choufani setting the draft concept and exploring initial ideas. Bobolink’s new identity was executed in collaboration with Kolaps, and the website was developed by Hellotree.
