SEMrush, a competitive intelligence and end-to-end analytics platform for digital marketing professionals, has raised a total of USD 40 million in funding led by Greycroft, Siguler Guff, and e.ventures.
SEMrush looks to improve insights, analytics and measurement for digital marketers. It is used by brands such as Booking.com, eBay, HP and BNP Paribas among others.
“In today’s increasingly connected world, many companies win or lose based on their marketing strategy, specifically their digital strategy. In 2017, digital ad spend finally surpassed TV. While competition in digital marketing intensifies, SEMrush is dedicated to continue helping marketers all over the world build and execute winning marketing strategies,” said Oleg Shchegolev, CEO and co-founder of SEMrush.
“SEMrush has emerged as the global leader in digital marketing software and a must-have solution for virtually all competitive companies. With its world-class technical talent, we believe SEMrush can become the next great technology platform,” said Dylan Pearce, Partner at Greycroft.
The funding will allow SEMrush to expand its machine learning (ML) powered market intelligence capabilities and proprietary database. The database supports more than 125 countries through many signals and data sources.
These data sets include search engine marketing (SEM) data, user behavior data, social media performance metrics and brand mentions. SEMrush’s software combines and analyzes these signals to provide users with actionable insights. This enables companies to answer questions such as, ‘How can my page load or bounce rate impact my ranking in search engines?’, ‘What backlinks might be bad for my website?’, or ‘What title or topic should I choose to make my article perform?’
The funding will also drive strategic acquisitions, enable SEMrush to scale the executive team, and support its best-of-breed technical expertise.