Bullets From Gunn Showcases Award Winning Campaigns


The Gunn Report has added 35 new mini-case studies to Bullets From Gunn. The report is a collection of rapid fire mini-cases spanning from 2007 to 2015, highlighting the business results of the most famous campaigns from across the world.

“Whilst our primary function in life is to identify the best new advertising in the world each year, and to identify who is doing it, and to celebrate both, we also want to be known for our championship of effectiveness. Cases in point on our website include The IPA/Gunn Study (based on combining the IPA Effectiveness databank and The Gunn Report Creative Awards databank), Cases For Creativity (authored yearly by James Hurman) and Bullets From Gunn,” commented Donald Gunn, Founder, The Gunn Report.

The 35 new case-stories are for a diverse range of advertisers; are from a wide variety of agencies, both networked and independent; and are from a wide spectrum of countries: Australia, Brazil, Canada, China, France, Germany, India, The Netherlands, Pakistan, Serbia, South Korea, Spain, Sweden, Turkey, United Arab Emirates, United Kingdom and United States.

One of the campaigns from the Middle East is the controversial Lucky Iron Fish Project which won a Grand Prix at this year’s Cannes Lions. The campaign was entered by Geometry Global & Memac Ogilvy but was conceptualised by Gavin Armstrong, President and CEO of the Lucky Iron Fish company and Dr Christopher Charles, who developed the original prototype. Geometry Global had helped to introduce the product to a wider audience. The project was launched in Cambodia, where almost half the population is iron deficient. To tackle this issue, the University of Guelph was looking for a cost effective solution to fight this deficiency and then approached Geometry Global Dubai for a solution. A team went out to the villages to spread awareness to the people by creating iron in the form of a fish.

“It seems to be a case of ‘See It Here First’,” added Donald Gunn. “We predict that nearly all of these 35 new ‘Bullets’ will be winners in the regional and national Effie Shows of late 2015 and spring 2016. Indeed 8 of this year’s 14 Cannes Creative Effectiveness winners were added to Bullets From Gunn this time last year.”

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