C Squared, organizer of Festival of Media (FOM) in various markets in addition to the global edition, is bringing the media focussed platform to the MENA region. The company has partnered with Dubai based Mediaquest to launch FOM in Dubai. The event will also bring the internationally held awards, to be held on April 15, 2015.
“The Festival comprises a number of components that marks it out as a global leader. These include an awards programme that recognizes the very best marketing campaigns, an exhibition that enables vendors to promote initiative to prospective clients and several platforms that provide networking and thought-leader opportunities. In fact, the high quality of discussion and debate at the Festival has led to it becoming known as ‘the Davos of advertising’,” said Alexandre Hawari, Co-Chief Executive Officer, Mediaquest.
Launched in Venice in 2007, the Festival of Media Global was created to highlight key developments in the media sphere, such as consumer trends, branded content, advertising and social media. However, the awards element was added two years later.
“The Festival of Media is more than just an event, it is a movement. After our partnership with our friends at Mediaquest, we now have the Festival of Media in four regions and we look forward to inviting media professionals and advertisers across the MENA to be part of the conversation,” added Charlie Crowe, Chairman and Editor-in-Chief of C Squared.
Currently, the event takes place in Rome, Singapore and Miami.
The awards are judged by a media agencies and advertisers and are open to all who are involved in advertising. The MENA edition of the Awards is hoping to attract entries from media operators across the pan-Arab region. The one-day conference is set to feature seven to nine global media leaders who have been invited to offer their thoughts and expertise on a number of topical and pertinent MENA media subjects.