Carat MENA and Gulf Marcom Group, one of the first marketing communication group set up in Bahrain have inked a partnership Gulf Marcom Media House will represent Carat’s interests in the market. The move is part of Carat’s expansion in the MENA region.
Gulf Marcom Media House, which is the media planning and buying arm of Gulf Marcom Group will service Carat’s client portfolio in the market that includes British Airways, General Motors, Ikea and Total amongst others.
Agency officials inform that the deal was signed on December 8, wherein Gulf Marcom was represented by Khamis Al Muqla, Chairman, Thamer Al Muqla, Managing Director and Philip Antony, Media Director. Ahmad Haidar, Managing Director, Carat Saudi Arabia and Zein Jammoul, Regional Finance Director MENA represented Carat.
In a press statement, Mr Al Muqla said, “The affiliation with Carat connects our local insight, based on 30 years of experience, with its global tools and buying power that will add tremendous value for brands operating in Bahrain. The partnership will also be leveraged by the wider Gulf Marcom Group, which includes agencies in branding, advertising, event management and digital”.
Mr Haidar, who will manage the operations in Bahrain, added, “This new partnership illustrates the importance Carat is placing on Bahrain’s media market, which has seen significant growth in recent years, and the subsequent need to support our clients in the Kingdom of Bahrain. This market has huge promise fuelled by urbanization and a growing sense of consumerism and we are pleased to partner with a well-established and respected group.”