Creative agency Awkward Ads has launched a new advertising campaign for Mountain Dew and Doritos, incorporating music, cultural elements, and dynamic visuals to engage Iraq’s Gen Z audience. The campaign features a musical collaboration between Iraqi rap artists Khalifa OG and Armando, who created… Read More
Dubai Lynx has unveiled its jury panel for the 2025 awards. This year’s lineup features industry leaders from 28 markets, including first-time representation from Croatia. Several globally renowned agencies and brands, such as Design Bridge and Partners, Momentum Worldwide, and 21GRAMS, will also make their… Read More
beIN MEDIA GROUP (‘beIN’), the global sports, entertainment and media group, has renewed its exclusive agreement with ATP Media, the broadcast arm of the ATP Tour, for its ATP Tour broadcast rights in 24 countries across the Middle East and North Africa (MENA) until 2028.… Read More
Diaverum, a global leader in renal care acquired by the M42 in 2023, has announced plans to start operations in Abu Dhabi and Al Ain, bringing advanced technological solutions and personalized patient care to renal patients in the UAE. As the largest provider of renal… Read More
GCC-based marketing & PR Firm By Miret Padovani is delighted to announce the opening of its new office in Miami, Florida. This expansion brings the company’s marketing, PR, and sales representation services to the US market, with a special spotlight on the travel and hospitality… Read More
Red Bull MOBILE in Saudi, powered by Future Network Telecommunications, today announced the launch of its exclusive new prepaid and postpaid plans – Hilali and Hilali Plus, designed to enhance customer experiences and deepen fan engagement with the prestigious Al Hilal Club. The new plans… Read More
Displayce, Europe’s leading platform for programmatic buying in out-of-home advertising, is taking another step in its global expansion and announces the appointment of Melissa Desfontaines as International Sales Manager. Based in Dubai, she will be responsible for driving the growth of programmatic DOOH in high-potential… Read More
Netflix has reported its most successful quarter to date, adding an unprecedented 18.9 million new subscribers in Q4, marking the largest quarterly subscriber gain in the company’s history. This achievement has brought the total global subscriber count to over 300 million. Commenting on these impressive… Read More
Recognizing the growing influence of artificial intelligence in creative industries, The One Club for Creativity has announced the addition of a new discipline, Creative Use of Artificial Intelligence, to The One Show 2025. This initiative aims to honor the synergy between human creativity and AI… Read More
Snowflake, the AI Data Cloud company, today announced the appointment of Ali Al-Ismail as Country Manager for Saudi Arabia, further highlighting the company’s commitment to growing the local business, being closer to local customers to maximise their data investment and business value with Snowflake’s platform,… Read More
