Meaningful service and a fuss-free family stay were identified as some of the biggest considerations for guests in the Middle East when booking a hotel. These are the elements highlighted by Hilton in their latest marketing campaign in partnership with TBWA\RAAD. The new Middle East… Read More
Leo Burnett, a leading creative agency under Publicis Groupe, has become the only agency network in MENA to make the prestigious WARC Effective 100, with its Beirut and Dubai offices ranking amongst the most awarded agencies in 2022. Leo Burnett Beirut came in at #11… Read More
Manama, the Kingdom of Bahrain: Seef Properties has recently announced the opening of Miniso; the popular Japanese brand and the world’s No.1 promoter of “Smart Consumer” products, at Seef Mall – Muharraq. The new store is located near Gate B and it is the fifth… Read More
The MENA Effie Thought Leadership Program (TLP) – Dubai was held on 3rd March 2023, at the Conference Hall, Dubai Knowledge Park. Part of the long-running MENA Effie Awards, the prestigious event lived up to its billing, bringing varied perspectives and insights around this edition’s… Read More
Memac Ogilvy, the leading creative agency in the Middle East and North Africa (MENA) region, hosted its first Red Academy program at the American University of Beirut in March, offering students from the Suliman S. Olayan School of Business (OSB) a unique guided learning opportunity.… Read More
The 20th edition of the esteemed UAE Young Lions Digital Competition witnessed 21 teams across 15 agencies compete on Saturday, 4th March 2023. The Judging and Awards Ceremony followed on Wednesday, 8th March 2023, with Jonathan Cruz and Saymon Medeiros from and us winning Gold. Adila Fataliyeva and Isha Sharma from… Read More
Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications, has today announced Yum! Brands as the 2023 Advertiser of the Year. The Award recognises a brand that has distinguished themselves through innovative marketing and embracing creative work produced by their agencies. The… Read More
Memac Ogilvy and GEMS Education have partnered for a second year on International Women’s Day to release a campaign addressing the pressing issue of negative self-talk among young girls. Filmed at the education leader’s GEMS World Academy — Dubai and featuring students from the school,… Read More
Ramadan 2023. It’s time for brands to make meaningful connections in these inflationary times. Key learnings from Kantar Ramadan 2023 presents an opportunity for a magnificent reset, inviting us to return to the core spirit of the holy month, albeit with a touch of prudence.… Read More
Creative communications network Memac Ogilvy and beauty brand Dove have partnered to launch an empowering campaign that carries the beauty brand’s Self Esteem Project to more people in Saudi Arabia. The project seeks to reduce beauty pressures and societal expectations faced by girls and help… Read More
