Astra Tech (Astra), a UAE-based technology development group, has successfully acquired BOTIM, the MENA region’s leading VoIP (Voice over Internet Protocol) solution, to relaunch into an Ultra app. The support of $500 million in fundraising, led by G42, is accelerating the relaunch of BOTIM into… Read More
Rotana Music Group and TikTok have announced a licencing agreement for using Rotana’s massive Arab music catalogue. Rotana’s portfolio includes many of the most prominent and beloved artists across the Arab world, including: Mohamad Abdo, Abdulmajeed Abdullah, Rabeh Saqer, Rashed Al Majed, Abdullah Al Ruwaished,… Read More
UAE consumer spending power remains strong despite concerns about the global macro-economic environment. This is according to research by leading management consulting firm, Kearney, exploring consumer sentiment and purchasing habits. 88% of those surveyed highlighted concerns about global market volatility and rising inflation, and 83%… Read More
ArabyAds further strengthened its leadership team with the appointment of Tony Bourached as the CEO of 2 key business platforms – Ritelo, the company’s retail marketing platform, and Adomus, the media optimization platform. Tony brings with him close to two decades of experience in the… Read More
Elio El Chayeb has joined SOCIALEYEZ as the agency’s first-ever Head of Production. In his new role, Elio will be in charge of guiding a team of seven talented, young videographers. He will lead in brainstorming out of the box ideas, practicing the highest level… Read More
VICE Media Group, the worldwide youth media brand will open its new regional headquarters in Riyadh’s JAX cultural district next month. The new headquarters will help to expand VICE’s footprint in the region while bolstering relationships with key partners in the Kingdom including the Ministry… Read More
Publicis Middle East, a leading advertising agency under Publicis Groupe, a global leader in marketing, communication, and digital transformation has won the Pizza Hut account for the region, after a competitive pitch process taking place over several months. As lead Creative Agency Partner, Publicis Middle… Read More
On the back of an unprecedented volume of new business wins, award-winning agency BPG (Bates PanGulf, part of WPP) is undergoing a strategic transformation aimed at strengthening its specialist consultancy services and meeting client needs. Underpinned by a digital first, integrated by intent positioning, the… Read More
As countries in the MENA region shift towards investing in digitally inclusive communities through leveraging digital technologies and improving their governments’ services, a “Digital Gap” has occurred, calling for a need for greater digital inclusion. This comes as per PwC Middle East’s latest report “Bridging… Read More
CARMA, the leading media intelligence service provider and SOCIALEYEZ, region’s leading digital engagement agency, announced that its Founder and Group CEO, Mazen Nahawi, has been presented with the Chairperson’s Lifetime Achievement Award from the Middle East PR Association. This prestigious accolade is a result of… Read More
