Creative communications network Memac Ogilvy and beauty brand Dove have partnered to launch an empowering campaign that carries the beauty brand’s Self Esteem Project to more people in Saudi Arabia. The project seeks to reduce beauty pressures and societal expectations faced by girls and help… Read More
Leo Burnett, a leading global advertising and marketing communications agency and part of Publicis Groupe, is proud to announce the appointment of Vicky as Business Lead – Communications Consultancy. As an integral part of the agency’s leadership team, Vicky will be responsible for growing and… Read More
ArabyAds, the leading global technology company, today announced that it has further strengthened its market presence by opening up a new tech hub in Riyadh, Kingdom Of Saudi Arabia, underscoring its commitment to the region. This strategic move is in line with the acceleration plans… Read More
Gaming enthusiasts are discovering the joy of playing on Samsung TVs at the new Game Space video gaming lounge at Dubai International (DXB). Samsung Gulf Electronics has partnered with Game Space to equip the one-of-a-kind lounge with 15 Neo QLED 4K Smart TVs, providing an… Read More
Acorn Strategy, a strategy-led integrated marketing, public relations, and digital agency, has annonced that they have won the Canon Middle East account. A press release by Acorn Strategy said, “This win reflects our passion for creating breakthrough communications and our effectiveness in delivering the highest… Read More
Publicis Groupe has announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region. Ms Demet joins after over two decades at WPP where she was a member of GroupM’s global leadership… Read More
Customer engagement remains a primary measure of brand interactions across various channels and touchpoints. Ultimately, it is the superior engagement that translates into a stronger relationship and brand growth. In today’s scenario, a marketer finds various avenues to build that relationship with customers. Be it… Read More
In a world where one in every two people will be diagnosed with cancer in their lifetime, the Publicis Foundation is launching the first cross-industry coalition to erase the stigma of cancer in the workplace, supported by leading cancer charities and organizations including Memorial Sloan… Read More
After breaking a host of industry records during its 2022 launch, LEAP – the world’s most visionary technology event – returns to Riyadh in February with an even bigger format promising to attract the greatest digital thinkers and doers to empower the entrepreneurs, ignite innovation… Read More
Dubai is chosen as one of the locations for executive jury sessions with Natasha Romariz Maasri as the Ambassador and Jury President. Khaled AlShehhi, Executive Director of Marketing and Communication at UAE Government Media Office had the following to say “As the only award… Read More
