Illustrating the power of its advanced laundry solutions, LG Electronics (LG) has today launched its Hotel LG VIVACE campaign, inviting UAE residents to experience escapism, learn more about the company’s latest washing machines and win top prizes. The campaign features a light-hearted yet informative video… Read More
A successful tasting promotion event was held on 8th December at 7.30 pm in AIRWERKS Café in Dubai, in the frame of the implementation of the EU financed campaign EU BEE HONEY, where consumers had the opportunity to directly taste the promoted European Bee Honey… Read More
TBWA\Worldwide was named 2021 Global Agency of the Year by Adweek, the United States-based publication covering the brand marketing ecosystem. TBWA was recognized for an exceptionally strong business year across a large range of global markets and its ability to drive Disruptive, transformative growth for… Read More
When it comes to prominent sales campaigns around the globe such as White Friday and Cyber Monday, these have always been significant for retailers and are often large contributors to annual sales results. And while shoppers have always flocked to physical stores to make the… Read More
In celebration of the UAE’s 50th, and in an effort to encourage a more sustainable UAE following the vision of its founders, The National and Havas Middle East have conceptualized and printed the country’s first ‘plantable’ paper, #TheNationalGhafPaper. A symbol of the late Sheikh Zayed… Read More
FrieslandCampina, one of the largest dairy cooperatives in the world, is the first of its kind to launch the Rainbow PET (polyethylene terephthalate) packaging within the Middle East. As a company that places its customers at the forefront of decision making, and one that greatly… Read More
Laundryheap, the world’s fastest growing on-demand laundry and dry cleaning platform, has strengthened its B2B linen rental services by rebranding its specialised vertical as ‘Laundryheap Linen’ and investing in a new 3,000 sq ft warehouse in Dubai, UAE to drive the operations. Serving the significant… Read More
Continuing its run of client-winning success, Dubai’s leading boutique agency, Shakespeare Communications, is now the UAE representative of Blue Amber, the most significant property development in East Africa to date. UAE residents are now invited to invest in a limited number of two-bedroom, two-bathroom luxury… Read More
Ogilvy PR’s 2022 Influence Trends Report reveals how influencer marketing is set to radically change next year – and how brands can be ahead of the curve, both in the real world and the new virtual realms. Unveiled during Ogilvy’s signature digital series, Ogilvy On,… Read More
Vodafone, the leading technology communications company, today signed a partnership with creative communications powerhouse Memac Ogilvy and Muscat-based specialised marketing communications agency Alamah Marketing to bring world-class marketing excellence to Oman. The agreement will see Memac Ogilvy and Alamah Marketing work shoulder to shoulder to… Read More
