In Q4, conversations on Snapchat in KSA often start with a question – “Should I buy this?” – and end with a screenshot of the checkout page. People use Snap to compare options with friends, share links, and surface new brands in everyday conversations. Forty… Read More
Ramadan 2023. It’s time for brands to make meaningful connections in these inflationary times. Key learnings from Kantar Ramadan 2023 presents an opportunity for a magnificent reset, inviting us to return to the core spirit of the holy month, albeit with a touch of prudence.… Read More
Mobile apps are rapidly becoming the primary interface between UAE brands and consumers. While this trend has been ongoing for some time, it has undoubtedly been accelerated by the recent pandemic. And with the UAE boasting some of the highest smartphone penetration figures in the… Read More
Like many industries, the fast-moving consumer goods vertical (CPG) experienced rapid pressure in a dynamic environment due to the Coronavirus pandemic. As consumer behavior shifted online, the need to focus on digital transformation became essential for businesses to adapt. How can CPG brands keep up… Read More
We’re in a transformative time for experiential marketing. Brands and agencies are moving away from old-fashioned ‘event thinking’, towards treating experience marketing as multi-channel experiences that maximize impact, and hit marketing goals. The MCH Global team follows global marketing trends year-round, publishing a book of… Read More
In-game advertising has been used by brands for a long time. Historically it always required involvement from the game developer. They would take the advertising creative and place it into the game code and release a game update. This evolved over time so adverts could… Read More
I don’t need to tell you how all of our lives have changed this year. And yet, I ask myself why some brands haven’t been able to adapt. The best marketers have a deep understanding of their audience – you can see this reflected in… Read More
We become human when disaster knocks to our doors and demands attention. What happens when we close the door and we feel safe again? And what can this mean to the work-force once they return to full action? As Italian who has been living abroad… Read More
AI passes the Turing test. Software developers gain influence. CIOs bring in business revenue and guard corporate reputations. Here are my 10 CIO predictions for 2020-2025: 1. AI & the Turing Test Artificial intelligence (AI) will pass The Turing Test, meaning AI will match or… Read More
A wise person once said that hindsight is 20/20. In most aspects of our life and business, this statement holds true. But when it comes to predicting future shopping trends, we have a trick up our sleeve: data. Based on the shopping activity of over… Read More
