How do we frame trends that are impacting consumer culture around the world today? As marketers, we tend to lump people by generation to understand their behavior. But consumers these days are less likely to define themselves by demographic labels. Gender, sexuality, ethnicity and social… Read More
As part of our remit for global technology leader Citrix, we are running a female empowerment social media campaign across the UAE and KSA. The key element of this campaign is a weekly interview with a woman who occupies a senior position at any organization… Read More
GITEX Technology Week is the biggest tech show in the Middle East, North Africa & South Asia. If you are an exhibitor this year, then you should know how leverage this opportunity and position yourself as a thought leader in the industry. If you are… Read More
With technology rapidly evolving, attention spans declining and an increase in digital touchpoints, video has, inevitably, become today’s main medium for content consumption. Extensive research conducted by multiple digital platforms has revealed that video, in all aspects, is the best tool for marketers to influence… Read More
Automation has always played a role in cybersecurity. If you think about basic antivirus software, it typically works in the background, automatically scanning devices for aberrations that might indicate the presence of malware or other intrusions. But we are long past the days when basic… Read More
We are living in an era when consumers are increasingly prioritizing ‘experiences’ over ‘things’, a trend that poses new challenges for marketers, whose success is likely to be defined by simple commercial metrics such as product sales and market share. But this preference for experience… Read More
For a long time, people talking about artificial intelligence (AI) have been either seen as science fiction fans or scientists studying the far future. However, over the last few months, we have seen an increase in AI discussions within the marketing and ecommerce industry. These… Read More
The earliest cave paintings depict powerful stories of survival. Storytelling has always been deeply interwoven into human relationships. Stories capture our attention and contain hidden meanings that stay with us long after the last page has been turned. For businesses looking to establish their place… Read More
Instagram today has exceeded its original purpose as a tool to connect like-minded people through online networking. Instead, the platform has gradually evolved as a medium for personalized storytelling, in turn gaining followers who share the same interest. This form of mobile-first content creation in… Read More
In the business to business (B2B) world, many marketers like to use the summer months as an excuse to slow down. But as consultants to some of the world’s leading technology companies, we work hard to push our clients to take advantage of this time… Read More
