In April 2016, a Kansas family from a remote farm in the town of Potwin (population 449) made headlines for a very peculiar reason. Having suffered years of mistaken identity related harrassment, abuse and bizarre claims, the root of this family’s unusual ordeal continued to… Read More
Middle East, like all the other third world countries, is a fast-emerging hub of multi talented developers which are looking at doing the best for the world and giving back a little to the mother nature in the form of goodness through their online portals… Read More
In a study conducted by Hubspot, an inbound marketing platform, 65 percent of all online small business owners cite traffic acquisition as their number one challenge. This makes sense when you think of the nature of running an online business versus an offline one. If… Read More
Fact is, online video marketing is one of the fastest advertising segments in the world. Here’s another fact, in a recent marketing study performed by BrightRoll (who were acquired by Yahoo late last year) 25 percent of online marketers are in the opinion that it… Read More
When comparative statistics were first published in 1986, Saudi Arabia occupied the second position after Kuwait with USD 672 million annual advertising spend in measured media. In 1987, the Kingdom jumped to the top position, which it occupied till 2005. Its ad market size grew… Read More
The most important thing to remember about video advertising in the mobile era is this: smartphones are not tiny televisions. Just as TV wasn’t visual radio and radio wasn’t an audible newspaper, mobile must be recognized for what it is — a new medium that… Read More
Data once had an ominous role in marketing, now it’s every marketer’s most valuable resource. Data-driven marketing ensures campaigns have impact, touching people in a way that has far greater resonance than blanket messaging. Not only this, it makes it easy to put a scalable… Read More
As many know, money (and angular momentum) makes the world go round, but who’s dying to make the money? Findings from our 2017 study into generational lifestyles within the Middle East and North Africa (MENA) contradicts the idea that Generation Z consists of egocentric Snapchatters… Read More
It is no secret that customized content is a vital ingredient in the recipe of a business’ success. The rapid progression of social media and online marketing tools has become a detrimental contributor to the marketing mix. With the overwhelming amount of information available at… Read More
On the final day of the Step Conference, a range of path breaking innovations were brought to limelight. Innovations that can both disrupt existing business models and deliver new experiences to people. But why is everyone talking about people and why are they critical to… Read More
