Brands For Less (BFL) Group, a leading off-price retailer in the GCC and Southeast Asia, today announced a strategic partnership with Google Cloud to accelerate its digital transformation journey. This collaboration will empower BFL Group to leverage Google Cloud’s advanced data analytics, artificial intelligence (AI),… Read More

Zenith MENA, a part of Publicis Groupe Middle East has been officially recognised as a TikTok Marketing Partner, becoming the first Big6 agency in the MENA region to achieve this status. This milestone not only acknowledges Zenith’s expertise in delivering platform-specific strategies but also opens… Read More

CXG, an international leader in data-driven consulting and solutions for premium brands, is delighted to announce the appointment of Gabrielle Chou, a renowned entrepreneur and AI expert, to its advisory board. Gabrielle is a serial entrepreneur and associate professor at New York University, specializing in… Read More

Following a successful inaugural year, Msheireb Museums, in partnership with Sidra Medicine, conducted the first session of their 2025 Science Café Series. Titled “Nurturing Health: Our Microbiome and AI-Driven Insights for Wellness,” the session, held on Monday, attracted a large audience at Bin Jelmood House,… Read More

Nairobi, Kenya, Africa Tech Summit Awards announced the 2025 winners, recognising the leading entrepreneurs and ventures shaping the tech industry across the continent. The awards ceremony was held during the seventh edition of Africa Tech Summit Nairobi, powered by Raenest, which connected over 1,600 tech leaders from more than… Read More

Du, the leading telecom and digital services provider, is the first telecom operator in the UAE to commercially launch the revolutionary 5G Voice over New Radio (VoNR) service and to receive full certification from leading handset manufacturers for compatibility with its 5G Standalone Access (5G… Read More

Kia Corporation is once again showcasing its cutting-edge military vehicles at the International Defense Exhibition & Conference (IDEX), the largest defense industry exhibition in the Middle East and Africa. The event, taking place from February 17 to February 21 at the Abu Dhabi National Exhibition… Read More

Ericsson and TAWAL, a telecommunications tower company in the Kingdom of Saudi Arabia, announce the signature of a framework agreement at LEAP 2025 to provide a fully integrated neutral host provider ecosystem in the country. This partnership allows TAWAL to enhance their solutions portfolio with… Read More

ADIA Lab Senior Fellow Professor Torsten Hoefler has been honoured with the Max Planck-Humboldt Research Medal – one of Germany’s most distinguished scientific prizes – jointly presented by the Max Planck Society and Alexander von Humboldt Foundation. The award recognises Professor Hoefler’s pioneering work and… Read More