TikTok For Business has announced the launch of Spark Ads in the Middle East, Africa and Turkey – a new native ad display format that enables brands and businesses to boost not only their own popular organic posts but also amplify relevant content shared by… Read More
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a global information technology, consulting and business process services company, today launched FieldX, a cloud-based end-to-end digital service lifecycle automation solution built on ServiceNow’s Now Platform®. Using FieldX, manufacturing organizations can enhance and scale-up their after-sales customer… Read More
Owl Cyber Defense Solutions , the global market leader in cross domain and network security solutions, today announced the opening of its new regional office, located in Abu Dhabi. The new office, hosted and sponsored by Al Makamin Commercial Projects LLC, part of Sultan International… Read More
Hardee’s and Initiative Media partnered with Snapchat to elevate its brand image and to connect with consumers by building on its “Go All In” campaign. Through this collaboration with Snapchat, Hardee’s leveraged a dual-format approach using augmented reality (AR) Snapchat Lens and commercials to generate… Read More
In line with its commitment to provide a safe platform for its young users and to improve digital literacy among parents in the region, TikTok has announced its partnership with the Emirates Safer Internet Society (eSafe). eSafe is a non-profit organization whose mission is to… Read More
Pieter Bensch, Executive Vice-President, Africa & Middle East at Sage Dystopian movies tend to paint a picture of a world where computers and robots turn against humans and seek to exterminate or enslave them. More mundanely, it’s easy to find numerous articles on the web… Read More
YouGov analysis reveals iPhone is the most recommended brand in Egypt by its customers, with a score of 86.5%. The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or… Read More
AETOSWire : Cultivating a tech start-up culture is key to driving economic as well as environmental, social and governance (ESG) progress across the Middle East and North Africa (MENA) region, Crescent Enterprises’ Deputy CEO and Head of Investments Tushar Singhvi has said. According to public… Read More
NetApp® , a global, cloud-led, data-centric software company, today announced that it has acquired Data Mechanics, a managed platform provider for big data processing and cloud analytics with offices in Paris, France, that helps businesses capitalize on Apache Spark, an open-source unified analytics engine for… Read More
The Thomson Reuters Foundation, the charitable arm of the world’s largest news and information provider, has appointed Yasir Khan as Editor-in-Chief to lead its team of award-winning reporters and oversee the digital transformation of its news offering. Khan will join the Foundation from Euronews,… Read More
