MBC Media Solutions (MMS), the commercial arm of MBC GROUP, has announced a new partnership with Snap Inc. to bring more exclusive MBC GROUP content to Snapchat. The agreement comes in the wake of the massive success and growth MBC GROUP experienced in 2021 on… Read More
Snapchat’s monthly addressable reach in the Kingdom of Saudi Arabia has reached 20 million. Today, Snapchat is one of the most popular platforms in Saudi Arabia, reaching 90% of 13-34 year-olds. The milestone comes after the global camera company announced its earnings for the fourth… Read More
TikTok for Business has today released its insightful What’s Next Trend Report*, outlining what categories are set to have an impact in the UAE and KSA in 2022. The report, which explores Fashion, Beauty & Self Care, Food & Beverage and Technology, identifies content that… Read More
Snap Inc. recently announced that it will be launching Username Change, a highly anticipated feature allowing Snapchatters who may want to change their username to reflect their authentic identities. The feature is expected to be widely adopted by Snap’s age-up users who may have grown… Read More
Known as the birthplace of trends globally, February will see TikTok celebrating all things fashion as it keeps users at the forefront of the world of haute couture. Celebrating fashion week across New York, Paris and Milan, #TikTokFashionWeek will givestyle-savvy, aspiring designers and beauty gurus… Read More
Award-winning, global creator commerce company Whalar today announced the official opening of its MENA office. The news follows a year of incredible expansion that saw Whalar achieve triple-digit year-on-year growth and brought on roughly 155 new hires globally. Located in Dubai Media City, the UAE… Read More
Emplifi, the leading unified customer experience platform, has released the results of its comprehensive analysis of Q4 2021 social media data, offering key insights into paid and organic user engagement and post interaction on Instagram and Facebook, and social media customer care. According to the… Read More
In recognition of Safer Internet Day 2022, which is marked globally on February 8, TikTok, the leading destination for short-form videos, is dedicating February to all things safety in its first-ever Safety Month. Designed to educate its users on digital safety in a fun and… Read More
ArabyAds, the leading technology company in the MENA region, has once again reported a record-breaking Black Friday season in 2021, delivering robust growth for its partners across the region. The company clocked over $210 million in gross merchandise value (GMV) for its partners, recording 100%… Read More
Google announced today the departure of Lino Cattaruzzi to take on a global leadership role in the company as Global Customer Partner, and the succession of Anthony Nakache as the new Managing Director for Google in the Middle East & North Africa, based in Dubai.… Read More
