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Digital

YKONE Agency Opens The First Fully Integrated Influencer Marketing Hub In The Middle East

5 years ago by AM News DeskAdvertising

Internationally renowned influencer marketing agency YKONE today announces the opening of the first-ever YKONE House, a unique multifunctional space that combines a creative production studio, co-working space, connected meeting rooms, and a mixed-retail and café space, all-in-one. The 500sqm hub occupies a prime location in… Read More

PayBy Partners With Asfartrip.com, Enables Cashless Travel Booking For All

5 years ago by AM News DeskAM Tech

  Amidst surging consumer demand for contactless payment, innovative fintech enterprise PayBy has integrated its innovative payment solutions with leading online travel and tourism platform Asfartrip. With this, customers making travel, flights, or hotel bookings on Asfartrip can now securely check out using PayBy payment… Read More

Digital Trends That Are Reshaping The TV And Broadcasting Industry

5 years ago by AM News DeskDigital

TV and broadcasting have adapted and changed in a multitude of ways in recent years. Revolutionary trends in our current digital age have forced many of the industry’s changes. Let’s look at how some of these trends changed the viewing experience for the better. In… Read More

CNN Arabic’s 20 Years: Audience Growth, New Partnerships, Editorial Focus On Female Empowerment & Youth

5 years ago by AM News DeskAM Tech

  This year, CNN Arabic is celebrating 20 years since it first went live in 2002 as a digital news service based out of Dubai Media City to tell stories for Arab audiences all over the world. Since then, CNN Arabic has cemented its position… Read More

Bose Introduces The Soundlink Flex

5 years ago by Arabian MarketerAM Tech

Today, Bose welcomes a new addition to its iconic SoundLink Bluetooth® speaker family: the SoundLink Flex. The Flex delivers the best audio performance for a portable speaker its size in an all-new, grabbable, and ultra-rugged design. It is packed with exclusive Bose technologies to deliver… Read More

Celebrating Spider-Man™ Fandom On TikTok

5 years ago by AM News DeskDigital

As Sony Pictures’ Spider-Man: No Way Home swings into UAE theaters on December 16, 2021, the franchise is spinning webs of excitement on TikTok, where over 1 billion people come to be entertained in so many ways. With almost 50 billion views of #spiderman globally,… Read More

EasyCash: An Interoperable ePayment Suite Powered By Wallet Factory Launched In Egypt

EasyCash: An Interoperable ePayment Suite Powered By Wallet Factory Launched In Egypt

5 years ago by AM News DeskDigital

EasyCash, a digital wallet solution for effortless online payments, has been recently soft-launched for iOS and Android users in Egypt. EasyCash has become the first mobile payment application for Wallet Factory that was made to align with the Egyptian interoperability market standards for QR code-based… Read More

YouTube Launches Fund To Reward Short-Form Video Creation In The Middle East And North Africa

YouTube Launches Fund To Reward Short-Form Video Creation In The Middle East And North Africa

5 years ago by AM News DeskDigital

YouTube announced today the arrival of its YouTube Shorts Fund in each of Saudi Arabia, United Arab Emirates, Egypt, Algeria, Iraq, Bahrain, Jordan, Kuwait, Lebanon and Morocco. Starting December 5, the company will reward creators and artists who make creative and unique Shorts for their… Read More

STARZPLAY Hosts ‘House Of Gucci’ UAE Premiere

STARZPLAY Hosts ‘House Of Gucci’ UAE Premiere

5 years ago by AM News DeskAM Tech

STARZPLAY, in association with Gulf Films, hosted guests at NOVO 7-Star at IMG Worlds of Adventure for the UAE premiere of the American biographical crime drama, House of Gucci. Guests were given the first look at the film before the official showing in the UAE.… Read More

‘White Friday’ 2X Surge In Mobile eCommerce Sales Highlights UAE Consumers’ Strong Appetite For Smartphone Shopping

5 years ago by AM News DeskDigital

‘White Friday’, a term first coined by Souq.com in 2014 as a mirroring of the hugely popular ‘Black Friday’ sales in Western countries, has been steadily gaining momentum in the UAE and is rapidly emerging as one of the biggest annual events in the country’s… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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