Global edtech company upGrad in its recently held company meeting announced that it aims to close March’22 at half a Billion Dollar Revenue Run Rate. Highlighting the future of online higher education, Ronnie Screwvala, Co-founder, and Chairman firmly believes Higher Edtech is the frontrunner in… Read More
In a move to mark World Environment Day, Virgin Mobile brand customers across the region can look forward to enjoying a more environmentally friendly mobile carrier service as Virgin Mobile Middle East & Africa group announce hard-hitting sustainability targets. As part of its ongoing… Read More
Recent analysis in the Middle East & Turkey, of 400+ million installs of over 4,060 mobile apps, across shopping, finance and gaming verticals, by global attribution leader AppsFlyer, has highlighted the positive impact Ramadan had on the rapidly scaling mobile app economy in the UAE.… Read More
TikTok launched a new way for creators to more easily manage interactions with their content. People put their hearts and souls into creating and entertaining users on TikTok, and the platform recognizes how discouraging it can feel to receive unkind comments on videos. This is… Read More
Snap Inc. has held its third Snap Partner Summit virtually, announcing a host of new products and partnerships across its developer, creator and augmented reality platforms. The summit kicked off with a keynote address by co-founders Evan Spiegel and Bobby Murphy, and several other team… Read More
With its popularity already starting to skyrocket globally, Snap Inc. has launched its new entertainment platform Spotlight in markets across the Middle East and North Africa (MENA), enabling its audience of approximately 75 million users in the region to now shine a light on the… Read More
Two years ago, Twitter explained its principles and approach to world leaders on the platform. Today, Twitter is calling for the public’s input on how it regulates world leaders on the platform with the aim to ensure those policies remain relevant in the ever evolving… Read More
Samsung Electronics Saudi Arabia has partnered with Snapchat to generate awareness and excitement around the launch of the new Galaxy Note20 smartphones. Leveraging the power of Snapchat’s portfolio of video formats, Samsung ran a variety of creative, tailored to fit the needs of each phase… Read More
Warc’s Health of Creativity: 39% of highly awarded campaigns for creativity, as featured in the Warc Creative 100, compared to just 18% of all creative winners are also awarded for effectiveness Each year Warc tracks the results of the top global and regional award shows… Read More
Gambit Communications has stated hires at senior and junior level, building on a successful awards season where they gathered 24 regional award nominations and nine wins, following several new client wins in the first quarter of the year. In a statement hire, the independent communications… Read More
