For its latest installment of ‘The Future of Retail’ podcast, TikTok hosted Shireen El Khatib, Chief Executive Officer, Majid Al Futtaim Shopping Malls to discuss key trends in the shopping mall sector. Hosted by Aref Yehia, Head of Retail & E-Commerce Business Partnerships at TikTok… Read More
As the official health and wellness partner of the Dubai Fitness Challenge, Fitbit organized a fitness activation at the City Centre Deira in association with Dubai Festival and Retail establishment to help raise awareness and participation for the sixth edition of the 30×30 challenge. Fitbit,… Read More
RoadRunAir, a new air travel company that specializes in offering luxury yet affordable tours on private jets, recently launched its first-ever digital campaign. It introduces the RoadRunAir positioning #ADreamComeTrue, which aims to tap into the desire to fly like a VIP. The new campaign illustrates… Read More
PepsiCo is introducing bottles made from recycled plastic in several of the region’s markets across beverage brands like Aquafina and Pepsi. With only 1 country in the region allowing the use of recycled plastic in food and beverage packaging in 2020, PepsiCo continues its journey… Read More
For its World Cup credit card campaign, anb, one of the banks in the Middle East has innovated by pushing its campaign on social media channels through OMD’s Omni Custom Audiences, including Snapchat and TikTok for the first time in the country. The precise targeting… Read More
The global consumer electronics and whitegoods manufacturer, Hisense, has signed a collaborative partnership with worldwide popular Quick Service Restaurant, McDonald’s, to support the launch of its FIFA World Cup 2022TM campaign in the GCC. The campaign will run in 760 restaurants in the Kingdom of… Read More
United Arab Emirates’ largest integrated local dairy company, Al Ain Farms has appointed the masters of momentum, Audience Collective Middle East to handle the marketing strategy to support the launch its new lactose-free dairy range to the UAE market. The latest partnership further strengthens the… Read More
Mondrian Doha Big Five video has now released and is available to watch on the hotel’s YouTube channel. Created by Film House, a Cannes-award-winning Doha-based company, The Big Five video puts a spotlight on five of the people who are behind Mondrian Doha’s success. Starring… Read More
Amazon.sa has unveiled its new office in Riyadh that houses employees from various sectors of the company’s operations in the Kingdom of Saudi Arabia, including e-commerce, smart devices, Amazon Payments Services, Amazon Internet Services, and Amazon Advertising. “We are pleased to inaugurate our new office… Read More
Global advertising body, the International Advertising Association, IAA has announced the emergence of Sasan Saeidi, Chief Executive Officer, Wunderman Thompson New York, as President and Chairman for the next two years. The advertising body while congratulating the former President, Joel Nettey for a successful tenure,… Read More
