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Marketing

National Bank Of Fujairah Partners With Tune Technologies To Provide Financial Analytics Solutions Across The UAE

3 years ago by Kiran KidwaiMarketing

The National Bank of Fujairah (NBF), has signed a partnership agreement with Lune Technologies, an Emirati financial data analytics company to develop and deploy its pioneering Lune Data Enrichment and Insights Platform. Lune will be deploying its Lune Insights solution, which leverages proprietary machine learning… Read More

The Year’s Hottest Drop Is Here! McDonald’s UAE Launches Limited Edition Merchandise Available Exclusively On The McDonald’s App And It Is Not For Sale!

3 years ago by Kiran KidwaiMarketing

McDonald’s UAE is kick-starting the year in style with its exclusive collection of limited-edition merchandise, dropping today across the UAE. Designed with the true McDonald’s fan in mind, the 12-piece Not for Sale collection is set to be the must-have items of the year. Redeemable… Read More

Pizza Hut Appoints Publicis Middle East As Their Creative Agency Partner

3 years ago by Sana MahmudAdvertising

Publicis Middle East, a leading advertising agency under Publicis Groupe, a global leader in marketing, communication, and digital transformation has won the Pizza Hut account for the region, after a competitive pitch process taking place over several months. As lead Creative Agency Partner, Publicis Middle… Read More

UAE’s First Female-Focused Co-Working Space And Community, The Bureau, Now Open

3 years ago by Kiran KidwaiMarketing

  The Bureau Business Center (The Bureau), UAE’s first purpose-built female-focused co-working space is now open in Dubai’s Gold & Diamond Park. Co-founded by Dubai-raised sisters Nikita and Rhea Patel to create a distinct space that is welcoming, supportive, and encourages women to share space,… Read More

Digital Payments Took Center Stage At Fifa World Cup Qatar 2022

Digital Payments Took Center Stage At Fifa World Cup Qatar 2022

3 years ago by Sana MahmudAM Tech

Visa, the Official Payment Technology Partner of FIFA, today shared its final scorecard on commerce conducted at official FIFA venues during the FIFA World Cup Qatar 2022™ (Qatar 2022™) from November 20 to December 18.  Visa spend data at FIFA venues found that by value,… Read More

MENA Is Leveraging Digital Technologies To Bridge Digital Gap: PwC’s New Report

MENA Is Leveraging Digital Technologies To Bridge Digital Gap: PwC’s New Report

3 years ago by Sana MahmudAdvertising

As countries in the MENA region shift towards investing in digitally inclusive communities through leveraging digital technologies and improving their governments’ services, a “Digital Gap” has occurred, calling for a need for greater digital inclusion. This comes as per PwC Middle East’s latest report “Bridging… Read More

Ninety Four Percent Companies Have ‘High Hopes’ From Digital Transformation: BCG

3 years ago by Kiran KidwaiAdvertising

New research published today from Boston Consulting Group (BCG) shows that while 94 percent of companies have big aspirations to deliver substantial and rapid impact from digital transformation, and companies plan to increase investment in digital transformation in spite of global economic headwinds, the majority… Read More

Riverland™ Dubai Welcomes Guests To Embark On A Festive Journey

3 years ago by Sana MahmudMarketing

The holiday cheer has spread across Riverland™ Dubai! Thousands of visitors embarked on a festive journey as they were greeted with spectacular performances by traditional European dancers and a joyful parade with Santa and friends. Guests also joined the magnificent carollers and buskers by the… Read More

Adidas Goes Up Close And Personal With The Family Reunion Show

3 years ago by Kiran KidwaiMarketing

  Always at the forefront of cutting-edge football, adidas is accompanying customers and football fans throughout the FIFA World Cup™ 2022. To bring its ‘Family Reunion’ narrative to life on the ground in Qatar, the brand launched ‘The Family Reunion Show’, a real-time talk show… Read More

Adidas Reveals ‘Al Hilm’, The Official Match Ball Of The Fifa World Cup 2022™ Finals

3 years ago by Sana MahmudMarketing

Today, adidas reveals Al Hilm – the Official Match Ball for the semifinals and final of the FIFA World Cup Qatar 2022™. Al Hilm, which translates as “The Dream” in Arabic, follows on from the Official Match Ball of the group stages, Al Rihla, which… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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