Lay’s® — one of the marquee brands from PepsiCo — has unveiled an action-packed football film that captures the passion and magic of Saudi football. Brought to life by some of the Kingdom’s most gifted and celebrated stars, the adrenaline-pumping film marks an exciting first… Read More
McDonald’s is taking its role as an Official Sponsor of the FIFA World Cup™ with the launch of its limited-edition “All Fans Menu” in the UAE, featuring five special new menu items to celebrate the nation’s love for football with tasty new additions. Each dish… Read More
almatar, a Saudi-based online travel agency, has partnered with Snap to engage with and reward football fans during the FIFA World Cup 2022. almatar will leverage Snap’s AR technology to engage with fans through a number of AR lenses. Aiming to support the Kingdom of… Read More
CNN Business Arabic, set to be the most comprehensive source of business, finance and economic news in Arabic in the world, displayed its specialized business news platform at the Global Media Congress in Abu Dhabi, held between 15-17 November 2022. Set to launch by the… Read More
Last year dentsu international became one of the first companies in the world to have its Net Zero target validated by the globally recognised Sciences Based Targets initiative against the Net-Zero Standard, as they transition to a low carbon future and seek to reduce the… Read More
At COP27, PepsiCo signed a strategic partnership with the Arab Youth Centre with the aim to develop regional initiatives that empower the youth and nurture future changemakers. As a first initiative, PepsiCo and the Arab Youth Center announced the launch of the ‘Arab Youth Hackathon… Read More
Four regional Augmented Reality (AR) developers – Mohamad El Asmar from Oman, Maha Aldosary and friends Ibrahim Boona and Fahad Mutlaq from Saudi Arabia have been selected by Snap Inc. and commissioned to create AR lenses for football fans, promising a highly engaging and immersive… Read More
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership with ArabyAds, a leading ad tech company, in the UAE, Saudi Arabia, and Egypt. This partnership represents the company’s expansion of its CTV advertising offering into… Read More
Walee FZ LLC Ltd. , the builder of an award-winning creator economy platform (Walee), welcomes Rizk Haddad as Head of Monetization, Middle East and North Africa and Turkey (MENAT), based in Dubai, UAE. With more than 15 years of experience in strategy, marketing and building… Read More
The Cannes Lions have announced the launch of Entertainment Lions for Gaming. The new lion will be judged and awarded for the first time in June 2023, with Francine Li, Global Head of Marketing, Riot Games, serving as the inaugural Jury President. Simon Cook, Lions… Read More
