The Ministry of Industry and Advanced Technology (MoIAT) has signed a memorandum of understanding (MoU) with du, from Emirates Integrated Telecommunications Company (EITC). Under the MoU, which was signed at the Abu Dhabi International Petroleum and Energy Conference (ADIPEC), du will join the UAE’s Champions… Read More
Alteryx, Inc. (NYSE: AYX), the Analytics Automation company, has uncovered the core factors blocking organisations from delivering in-demand business intelligence with data analytics. New Alteryx-commissioned IDC research* highlights that – despite businesses needing faster, more accurate insights to navigate competitive markets, businesses are still attempting… Read More
Sony Music Masterworks, a division of Sony Music Entertainment (SME), has announced a new majority investment in MAC Global, the pan-regional concert promotion, talent management and events and production company based in Dubai, United Arab Emirates. Founded in 2014 by Rob McIntosh and Daniel Goldberg,… Read More
UAE-born burger brand Pickl is set to launch its first international franchise in the Kingdom of Bahrain. Zayani Foods, the food and beverages arm of Al Zayani Investments Group, has been chosen as the franchise partner and will open the first Pickl branch in… Read More
A new report by Sitecore provides insights into global marketers’ and consumers’ expectations of the metaverse that brands in the Middle East will be watching carefully as they align with the region’s plans to become a major player in this rapidly evolving environment. According to… Read More
The largest CX, marketing and advertising technology event, Vibe Martech Fest, took place in Riyadh this month, where Microsoft participated as a silver sponsor, meeting with marketing and sales professionals across The Kingdom. Microsoft showed CMOs how updated AI solutions can help marketing teams connect… Read More
Tickitto, has announced its partnership with the UAE’s leading multi-service app, Careem, to create an online events marketplace that provides easy access to events in the UAE and other parts of the world through the Careem Super App. Tickitto has confirmed that its events marketplace… Read More
For its latest installment of ‘The Future of Retail’ podcast, TikTok hosted Shireen El Khatib, Chief Executive Officer, Majid Al Futtaim Shopping Malls to discuss key trends in the shopping mall sector. Hosted by Aref Yehia, Head of Retail & E-Commerce Business Partnerships at TikTok… Read More
As the official health and wellness partner of the Dubai Fitness Challenge, Fitbit organized a fitness activation at the City Centre Deira in association with Dubai Festival and Retail establishment to help raise awareness and participation for the sixth edition of the 30×30 challenge. Fitbit,… Read More
RoadRunAir, a new air travel company that specializes in offering luxury yet affordable tours on private jets, recently launched its first-ever digital campaign. It introduces the RoadRunAir positioning #ADreamComeTrue, which aims to tap into the desire to fly like a VIP. The new campaign illustrates… Read More
