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Marketing

PepsiCo Expands Its Recycling And Collection Initiatives Across The Middle East

4 years ago by AM News DeskMarketing

  PepsiCo is marking Global Recycling Day with a positive highlight as the latest progress data shows the food and beverage company and its partners have recycled more plastic than its original goal for 2021 in the UAE. For 2022, PepsiCo has renewed Aquafina’s recycling… Read More

Dubai Can: Aquafina Water Stations To Encourage Refill & Reuse

Dubai Can: Aquafina Water Stations To Encourage Refill & Reuse

4 years ago by Zeba MahmudMarketing

PepsiCo has signed a Memorandum of Understanding (MoU) with Dubai’s Department of Economy and Tourism (DET), pledging its support to ‘Dubai Can’ – an initiative spearheaded by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive… Read More

Bloom Education Launches Its First Own-Brand IB School In Dubai

Bloom Education Launches Its First Own-Brand IB School In Dubai

4 years ago by AM News DeskMarketing

After more than a decade of launching and operating some of the world’s leading education brands in the UAE market, premium school provider Bloom Education will launch its own brand of school in the heart of Dubai this August. With a belief that education should… Read More

Adidas Appoints New Leadership For MENA Region

4 years ago by AM News DeskMarketing

Adidas announces the appointment of Bilal Fares as General Manager MENA (Middle East & North Africa), effective 1 March 2022. Fares will help drive the brand’s commercial initiatives and ‘Own the Game’ strategy across MENA with 51 countries. Fares originally joined the adidas team in… Read More

It Was All Yellow: Al- Futtaim IKEA’s Latest Campaign Turns Customers Into Co-Workers

It Was All Yellow: Al- Futtaim IKEA’s Latest Campaign Turns Customers Into Co-Workers

4 years ago by AM News DeskAdvertising

Many of us have experienced it — you wear the same colour shirt as a retail worker in-store and inevitably, a customer approaches you with myriad questions about a product. This encounter was happening frequently at the IKEA, stores in UAE to customers who didn’t… Read More

Landmark Group Inaugurates Three Flagship Brands At Dubai Hills Mall

Landmark Group Inaugurates Three Flagship Brands At Dubai Hills Mall

4 years ago by AM News DeskMarketing

Landmark Group, the Middle East’s leading retail and hospitality conglomerate, today announced the opening of three of its flagship brands – Centrepoint, Home Centre & Max Fashion to keep pace of the UAE’s growing retail sector. The three brands Centrepoint, Home Centre & Max Fashion… Read More

CHALHOUB GROUP BRINGS CONSCIOUS BEAUTY BRAND LA BOUCHE ROUGE TO THE GCC

4 years ago by AM News DeskMarketing

Chalhoub Group, alongside other notable investors, has invested in French clean beauty brand La Bouche Rouge to meet growing consumer interest in clean beauty products. The conscious beauty movement is gaining traction in the region, as clean skincare regimes have become a high priority for… Read More

Hotel Development In Prime GCC Tourism Destinations Growing At Six Times Global Average, Says ATM

4 years ago by AM News DeskMarketing

Despite the pandemic headwinds that the global hospitality industry has had to contend with over the past two years, new hotel development in prime tourism destinations in Saudi Arabia, Qatar, Oman and the UAE, remains substantial even by global standards. According to new research commissioned… Read More

American Home Appliances Brand Frigidaire Reloads In Middle East

4 years ago by AM News DeskMarketing

Frigidaire, which has been a center piece of American households for generations, has been committed to delivering innovations that revolutionize home life. Owned by Electrolux Group since 1986, Frigidaire crafts design with dedicated passion and without compromise, Middle Eastern families can now purchase brand’s new… Read More

Ten MENA Startups Selected For PepsiCo’s Greenhouse Accelerator

Ten MENA Startups Selected For PepsiCo’s Greenhouse Accelerator

4 years ago by Arabian MarketerMarketing

PepsiCo has announced the 10 companies selected for the first MENA edition of the Greenhouse Accelerator programme following a rigorous multi-stage judging process. The programme was launched in partnership with the UAE Ministry of Climate Change and Environment and formalised following the signing of an… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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