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Marketing

Genesis Premieres The GV60, A Luxury EV That Delivers Interactive Mobility.

Genesis Premieres The GV60, A Luxury EV That Delivers Interactive Mobility.

4 years ago by AM News DeskMarketing

Genesis has unveiled its first dedicated electric vehicle, the GV60, a model that embodies the brand’s journey towards electrification.   On Thursday, September 30 (KST), Genesis held the GV60 Digital World Premiere event online. During the event, the brand unveiled a film on the Genesis… Read More

Adidas Aims To Create A More Inclusive Playing Field In Sport For All People

Adidas Aims To Create A More Inclusive Playing Field In Sport For All People

4 years ago by AM News DeskAdvertising

Today, adidas launches the second chapter of its long-standing brand attitude Impossible Is Nothing. SEEING POSSIBILITIES IN SPORT – is about seeing possibilities on and off the field of play, perceiving the world not as it is, but as it can be – and inspiring… Read More

AD Ports Group And Aurora50 Partner To Empower Emirati Women

AD Ports Group And Aurora50 Partner To Empower Emirati Women

4 years ago by AM News DeskMarketing

AD Ports Group, a leading facilitator of trade and logistics, has signed a new partnership agreement with Aurora50, a social enterprise focusing on achieving gender-balanced boardrooms in the UAE. Through the new partnership, AD Ports Group and Aurora50 aim to create a more inclusive and… Read More

Yas Island Adds Extravagance To Your Kid’s Vacation Plan

Yas Island Adds Extravagance To Your Kid’s Vacation Plan

4 years ago by AM News DeskMarketing

Yas Island Abu Dhabi, one of the world’s leading entertainment and leisure destinations, is the best place for kids to visit this vacations. From the world’s fastest roller coaster, to its largest indoor theme park, to the highest indoor climbing wall and biggest skydiving chamber,… Read More

Hyundai Motor And UNDP Mark One Year Of ‘For Tomorrow’ Global Project For Sustainable Global Innovations

Hyundai Motor And UNDP Mark One Year Of ‘For Tomorrow’ Global Project For Sustainable Global Innovations

4 years ago by AM News DeskMarketing

Hyundai Motor Company and the United Nations Development Programme have celebrated one year of their partnership through the “for Tomorrow” global project aimed at spreading messages of sustainability to people around the world and turning their proposals for sustainable local innovations into globally impactful initiatives.… Read More

PepsiCo Brings Innovation And Sustainable Fun To Expo 2020 Dubai

PepsiCo Brings Innovation And Sustainable Fun To Expo 2020 Dubai

4 years ago by AM News DeskMarketing

As the Official Beverage and Snack partner of Expo 2020 Dubai, PepsiCo celebrates the opening of the global event by inaugurating its three pavilions, The Plus (Pepsi® and Lay’s®), The Bolt (Gatorade®) and The Drop (Aquafina®). The latest innovations from PepsiCo such as the Aquafina®… Read More

Merkle Appointed By Sacred Groves For Performance Media Brief

Merkle Appointed By Sacred Groves For Performance Media Brief

4 years ago by AM News DeskMarketing

Merkle, (www.merkleinc.com) a leading technology-enabled, data-driven customer experience management company and part of dentsu, has been appointed by Sacred Groves to deliver and manage its communications and engagement strategy for its online programmes.   Sacred Groves, a start-up social enterprise with a unique proposition, new… Read More

The Foundations Of Optimal User Experience: Putting OPPO’s Brand-New Reno6 Series To The Test

The Foundations Of Optimal User Experience: Putting OPPO’s Brand-New Reno6 Series To The Test

4 years ago by AM News DeskDigital

It is incontrovertible that smartphone technology has become an essential part of life. At OPPO, ensuring that every device delivers an all-round, optimal user experience is at the heart of the global technology company’s philosophy. Stability and reliability are among the main factors that define… Read More

The Pointe celebrates The Opening Day Of Expo 2020 With Specially Choreographed Fountain Show And Stunning Fireworks

The Pointe celebrates The Opening Day Of Expo 2020 With Specially Choreographed Fountain Show And Stunning Fireworks

4 years ago by AM News DeskMarketing

The Pointe, Nakheel’s stunning waterfront retail and entertainment destination on Palm Jumeirah, invites residents and visitors to celebrate the opening day of Expo 2020 with a unique fountain show and spectacular fireworks display on 1 October at 20:20.   In partnership with Expo 2020 and… Read More

Strategy Is Growing In Importance And Divergence But Lacks Diversity In Its Hiring

Strategy Is Growing In Importance And Divergence But Lacks Diversity In Its Hiring

5 years ago by AM News DeskMarketing

The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC, the global authority on marketing effectiveness, in The Future of Strategy 2021 report released today.   The annual study, now in its ninth year, is based on… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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