Like many industries, the fast-moving consumer goods vertical (CPG) experienced rapid pressure in a dynamic environment due to the Coronavirus pandemic. As consumer behavior shifted online, the need to focus on digital transformation became essential for businesses to adapt. How can CPG brands keep up… Read More
Marketing communications agency, Jam is realising its expansion plans into the UAE market, having been appointed by Dubai based, IRE Oil & Gas FZE – a leading supplier to the international oil and gas industry. Following a global, competitive pitch, Jam was awarded the contract… Read More
Crowd Analyzer have launched ‘State of Social Media 2020’ report targeting brands and industry professionals that are keen to engage with audiences on social media. The annual report covers Egypt, Saudi Arabia (KSA), the UAE and Kuwait offering insights on key social media platforms in… Read More
Vimto enjoyed the greatest improvement in Ad Awareness of any brand in KSA throughout the holy month of Ramadan. This achievement correlates with the brand’s current campaign, focusing on the connection between the brand and the holy month of Ramadan. The campaign had a slightly… Read More
I don’t need to tell you how all of our lives have changed this year. And yet, I ask myself why some brands haven’t been able to adapt. The best marketers have a deep understanding of their audience – you can see this reflected in… Read More
Hospitality group, Accor has begun the process of reopening some of its hotels that temporarily closed in response to the global pandemic. With restrictions now easing across many destinations, and the number of reopened hotels in the Accor network projected to climb steadily over the… Read More
Inspiring people to dream of destinations to visit and Travel Tomorrow, when it is safe to do so, is the message behind a newly launched CNN campaign which was devised for the United Nations World Tourism Organization (UNWTO). The 60 second film, which runs on… Read More
BPG Kuwait has brought together some best practices that organizations should follow as companies slowly get back to business after the COVID-19 lockdown. The precautions also includes recommendations by the World Health Organization to manage the pandemic and prevent its spread. “Getting your business back… Read More
The COVID-19 pandemic forced some dine-in restaurants to close it’s doors temporarily while others have completely shut operations. With empty dining rooms, restaurants are depending on pickup and delivery orders more than ever. Even though, at an overall sector level, people are less likely to… Read More
We become human when disaster knocks to our doors and demands attention. What happens when we close the door and we feel safe again? And what can this mean to the work-force once they return to full action? As Italian who has been living abroad… Read More
