To strengthen the positioning of Tiffany & Co’s Lock collection in Saudi Arabia, the brand partnered with the Kingdom’s most used platform to activate a full funnel Snapchat takeover, utilizing the First Story, First Lens and First Commercial features, reaching over 9.5 million Snapchatters within… Read More
Publicis Groupe Middle East recorded a number of major rankings achievements in the recently released Loeries Official Rankings.The Loeries Rankings filter into major global rankings such as the WARC Creative 100, Effectiveness 100 and Media 100 as well as Drum Global Rankings. Leo Burnett, Saatchi… Read More
The first-place winner of the 2024 Islamic Development Bank (IsDB) Prize for Impactful Achievement in Islamic Economics, Professor Mehmet Asutay, received the award during a ceremony in Riyadh, Kingdom of Saudi Arabia. The award was presented by the IsDB Vice President (Operations), Dr. Mansur Muhtar,… Read More
Qatar Tourism announced the appointment of Eng. Abdulaziz Ali Al-Mawlawi as CEO of Visit Qatar as part of the establishment of the entity, which is considered the marketing and promotional arm of the tourism sector in Qatar. Engineer Abdulaziz Ali Al-Mawlawi was the Chief of… Read More
Orange Jordan and the University of Jordan have announced the launch of the 5th cohort of the Fabrication Lab in Amman. It will provide support to 5 graduation projects that tackle trending topics in today’s world including robotics, health devices, and much more. At the… Read More
New Balance, the brand synonymous with running excellence opened its first store in Qatar this week, marking another key milestone in the brand’s regional commitment and journey towards expanding its retail footprint across MENA. New Balance, in partnership with franchise partner, Alshaya, inaugurated the store… Read More
Nobel Peace Prize winner Ouided Bouchamaoui will be the keynote speaker during the NYU Abu Dhabi (NYUAD) 2024 Commencement ceremony on May 22. Bouchamaoui is a revered leader in international business and peace advocacy. She played a key role as a member of the Tunisian… Read More
Mashreq Egypt, in collaboration with Visa, a world leader in digital payments (“Visa”), proudly announce the launch of the Mashreq NEO Visa Card, marking a significant leap forward in the realm of mass banking in Egypt. This groundbreaking partnership brings together two industry leaders to… Read More
Landor, world leading brand experts, announce the new appointment of Lara Assouad as Executive Creative Director for the Middle East, to ignite regional creativity and further strengthen the global creative vision. Lara will help to shape Landor’s creative initiatives from the Dubai studio, bringing with… Read More
The unveiling of the strategic partnership between Istituto Marangoni and the Saudi Fashion Commission took place at a press conference in Riyadh, organized by Istituto Marangoni. Stefania Valenti, Global Managing Director of Istituto Marangoni, and Burak Çakmak, Chief Executive Officer of the Fashion Commission of… Read More
