Ramadan was always a busy period for social media platforms as consumers take to it for entertainment and information. In COVID-19, the trend perhaps has gone a notch up. Some user behavior on Twitter shows that consumers are still engaging on TV series, resulting in… Read More
Hair Care brand, Vatika, has launched a campaign in the Middle East to encourage all to be positive and make the most out of their home quarantine. Vatika’s #InspiredByNature campaign suggests fun things that everyone can do at home and, it is centered around borrowing… Read More
In the lead up to Eid Al Fitr, Twitter has launched ‘Heroes of Good’, a Ramadan campaign centred around celebrating people who have spread hope through their acts of kindness. The campaign encourages people to either nominate their Ramadan hero, an individual who has gone… Read More
Volkswagen Middle East and The Walt Disney Company Middle East have announced a 2020 collaboration in celebration of Pixar Fest –the 25 Year Anniversary of Pixar. This follows their 2019 joint campaign. As the two brands focus on bringing a touch of magic to families… Read More
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is further expanding its digital offering with a series of virtual conversations hosted and chaired by Chairman HE Mohamed Al Mubarak. Starting from 18 May, the Cultur-All conversations will feature distinguished participants from… Read More
Majid Al Futtaim has announced the launch of the VOX Cinemas Drive-in on the rooftop of Mall of the Emirates. Developed in response to the temporary closure of cinemas, and in support of the government re-opening parts of the economy in a safe manner, the… Read More
As the world continues to address the challenges presented by the COVID-19 pandemic, one trend emerging across industries is the rapid acceleration and adoption of services enabled by cloud technologies. The hearing industry is among those increasingly using telehealth technologies to respond to the changing… Read More
With social distancing measures put in place to address the COVID-19 global outbreak, the Ramadan spirit is expected to be different this year. TikTok acknowledges that while UAE residents are physically distanced, they can still be socially together and continue to have a sense of… Read More
Major social media platforms saw significant growth in their advertising reach across UAE and Saudi Arabia, according to reports released by socially-led creative agency We Are Social and Hootsuite. Digital 2020: UAE found that Instagram saw the biggest growth in its advertising audience of the… Read More
Arab women are playing a key role in enriching social media platforms with their knowledge and perspectives through their participation in various conversations, prominent local and regional influencers said at the ‘Arab Social Media Influencers Majlis’, which was held on the sidelines of the Global… Read More
