A very majority (91%) of marketers think they are doing a good job of portraying women as positive role models in adverts. However, a significant percentage (45%) of audiences think women are still being portrayed inappropriately according to Kantar’s newest analysis of advertising creativity and… Read More
We’re only a week out from the biggest ever communications conference in the Gulf region. We want to ensure you make the most of your time at EMENAComm, the IABC-organized event happening next week, on February 11-12, 2019 in Bahrain. Here are some tips to… Read More
As the countdown to 2019 nearly comes to a close, Arabian Marketer takes a final look at some of the comments and remarks made in the year gone. Some of these advices will continue to hold true, and some of these learnings will be of… Read More
It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More
Forbes Middle East’s debut UAE 100 ranking has recognized the country’s top companies that have contributed in transforming the UAE into a thriving and successful business hub. The business magazine ranked the 50 biggest companies listed on the country’s stock exchanges and 50 private companies… Read More
The fifth Middle East Social Media Summit (SMS) in the business sector will take place on December 5-6, 2018 in Dubai. The summit this year aims to cover diverse topics in the media sector. Media personality, Abdulrahman Al-Rashed, will speak about moving from the big… Read More
Spend on digital out of home advertising (DOOH), which includes video content and digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls — is expected to grow 10.1 percent each year between 2018 and 2021, accounting… Read More
Patrick Tillieux has been appointed as OSN’s Chief Executive Officer, effective immediately. He succeeds Martin Stewart, who is leaving the company to pursue another opportunity outside of the region. “The board wishes to acknowledge Mr Stewart’s efforts and achievements in strengthening operational efficiency and adding… Read More
Snap is expanding content from Middle Eastern brands on Snapchat. Strengthening its Discover page, over 30 series from more than 20 Middle East media brands will be launching on Snapchat. New partners include Dubai Media Inc., Gulf News, Sabq, ITP Media Group and Abu Dhabi… Read More
Dubai Studio City has launched CineMENA, a platform that aims to celebrate the art of content creation and nurture local talent in the field. The initiative will assist content creators in enhancing their skills through an annual agenda of events, including workshops, masterclasses and training… Read More
