One key area where Facebook has beaten most others is the focus on emerging or fast growth markets to bolster its future growth plans. Understanding the various challenges that emerging markets bring, including low bandwidth, Facebook Creative Shop set up initiatives such as the Creative Accelerator, which the company claims has… Read More
TCL, a global TV brand has set a global partnership with the highly anticipated Hollywood movie “Mission: Impossible – Rogue Nation,” starring Tom Cruise which recently released on July 31st, 2015 in the United States. TCL is now engaged in a global promotional campaign with… Read More
du Live! in association with HTC, which is the official smartphone partner, is going to start the pre-sale of tickets for Dubai Music Week on August fifth and sixth. The telecom provider will also launch a number of contests for customers to win tickets to… Read More
With its witty and compelling visuals, the latest commercial for the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), engages and inspires photographers to participate in this prestigious contest. ‘Do It Now, Do It Right, Do Whatever It Takes – With this… Read More
\As the role of PR evolves, the industry’s need for fresh thinking becomes apparent. PR has grown manifold with communication professionals going beyond securing visibility to managing real time engagement with audiences using modern day communication tools. While trends keep changing according to different markets, the… Read More
According to Online Video Forecasts, a new report by ZenithOptimedia in conjunction with Newcast, the average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016. The report details that the… Read More
Sojern, a performance marketing platform for travel brands latest Q2 Global Travel Insights Report shows that post Ramadan, there is an increase in travel with the average regional week-on-week travel intent peaked at 180 percent in the Middle East. July 16 was the heaviest travel… Read More
Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the Cheil Network to handle its global digital and social marketing activities, following a competitive pitch process held last month. Cheil is now responsible for delivering Etihad Airways’ strategy and creative in… Read More
Vuclip, a mobile video on demand service for emerging markets has partnered with Ooredoo Kuwait, a telecommunications service provider in Kuwait to provide VOD offerings to its mobile subscribers. Backed by the surging demand for mobile Internet across Kuwait, Ooredoo Kuwait and Vuclip will provide… Read More
A recent qualitative report sponsored by Citi and conducted by Nielsen, a leading global provider of information and insights into what consumers watch and buy, studied the personality of high net worth individuals (HNWI) in the UAE. The results of the research revealed the different needs… Read More
