With its witty and compelling visuals, the latest commercial for the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), engages and inspires photographers to participate in this prestigious contest.
‘Do It Now, Do It Right, Do Whatever It Takes – With this message, the commercial shows some strong visuals directed by Anton Visser, director at Velocity Films. The commercial is conceptualised by M&C Saatchi Abu Dhabi and filmed in South Africa. The adventure-filled piece takes the viewer from the African bush to frigid big wave surfing and a bustling alleyway in Thailand.
The ad seems to have the works with the length of an ordinary Cape Town alleyway transformed into an Asian marketplace, surf photographer Alan Van Gysen roped in to shoot the ocean scenes with Mr Visser shooting the big cat scenes from inside a cage in order to get up close to the lion.
The bold ad is backed by a unique drum sequence performed by Kevin Gibson in order bring an organic and spontaneous feel to the commercial. 15 different microphones were used in the recording, providing sound engineer Arnold Vermaak with a varied selection of audio for the final mix.
Credits:
CLIENT:
Secretary General: Ali Khalifa Bin Thalith
Director Marketing Communications: Lili Khanbashi
Corporate Affairs Executive: Ziad Al Salama
AGENCY:
Agency: M&C Saatchi – Abu Dhabi
Executive Creative Director: Ryan Reed
Art Director: Christopher Hunt
PRODUCTION:
Production Company & City: Velocity Films – Cape Town
Director: Anton Visser
Producer: Zayd Halim
Executive Producers: Karen Kloppers, Helena Woodfine
Director of Photography: Caleb Heymann
Production Art Director: Naobie Noisette
POST PRODUCTION:
Editor & Company: Saki Bergh
Visual Effects Company and person: Black Ginger – Eddie Addinall
Music Company/Composer/Sound: We Love Jam – Arnold Vermaak
Post Production Online: Black Ginger
Post Production Offline: Left Post Production
