Commercial Bank of Dubai (CBD) is going aggressive on its digital presence for its customers. Powered by CBD, CBD Now, the newly created digital identity, opened its digital doors to customers. The new digital bank, which will target Millennials and digitally connected customers, is placing importance on ‘moments’ while engaging its customers.
The Bank timed the launch of CBD Now last month during the UAE Innovation Week in keeping with the vision of the UAE government to develop innovation and drive client happiness.
“Customer convenience and centricity lies at the heart of all our initiatives. Our clients’ needs are rapidly changing and they want to bank in the most convenient way. We seek to seamlessly integrate banking into our clients’ everyday lives so that banking becomes simpler, easier and personalized. CBD Now offers a portal to a world of specialized financial services,” said Murray Sims, GM Personal Banking Group, CBD.
The bank is confident that CBD Now will be a new era of innovation that will reshape customers’ relationships with their bank. “CBD Now’s brand identity is unique and different, designed to appeal to digitally connected people particularly the Millennials. The new brand represents innovation and passion, and reflects our philosophy to offer a completely digital way of banking built around customers,” commented Walter Lironi, General Manager, Digital Banking and Transformation, CBD.
Following the launch, the bank has initiated a ‘Co-founders’ program, that involves pioneering customers to get involved and participate in the creation and development of the new Bank. “The CBD Now co-founders will access a world of benefits and rewards that fit in with their lifestyles. The program will allow us to recognize our customers’ evolving needs and ensure they are financially healthier and happier,” said Stelios Michaelides, Head of Digital Banking, CBD.
Commenting on the new launch, Asem Fikree, Director of Systems and Operations added, “Digital technology remains a key driver for the Bank’s customer-centric approach. We have designed CBD NOW using the best practices and latest technologies to offer our customers a simple, safe and secure banking experience. It is about leveraging world-class technology to deliver the future of banking today.”
As part of its digital transformation strategy, CBD has also launched a series of digital banking initiatives aimed at making banking simpler, efficient, and more personalized, including real-time customer account sign up, advanced payments solutions to support corporate clients and Smart Government among others.
