Data Point: Cinema Ads Influence Brand Discovery

GlobalWebIndex (GWI) looks at what impact cinema ads have on Cinemagoers, described as internet users who visit the cinema at least once a month.

One in five Cinemagoers, as per GWI discover brands through cinema ads. They make an impact on old and young alike; the figure stays stable across age groups, even though older internet users are least likely to regularly go to the cinema. The Middle East and Africa region is the most engaged with cinema ads (excluding Saudi Arabia), with Egypt the top country for discovering brands through cinema ads (28%).

Perhaps because of fewer distractions surrounding the viewers at theaters, cinema ads continue to make an impact on their target audience, ranking ahead of outdoor ads, or any newspaper marketing.

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