Data Point: Gen Z Spends Over 3.5 Hrs On Mobiles Daily

For Gen Zers, the first generation to be raised in the era of the smartphone, there is now surprise that these devices are absolutely central to their online lives. Personal ownership of smartphones is virtually universal (96 percent) and each day they spend an average of three hours 38 minutes online on these devices – almost 50 minutes longer than the average internet user.

Crucially, this means that Gen Z is the first generation to pass the tipping point and be spending longer online on their mobiles than all other devices combined. This isn’t to say that PCs/laptops/tablets are redundant – they still capture more than three hours of daily online time – but this is still 25 minutes less than we see globally.

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