UM has been named media agency of record for Coach Inc., a New York design house of luxury accessories and lifestyle brands. Led from the agency’s global headquarters in New York, UM will conceptualize and deliver customized media buying and integrated planning services for Coach across nine regions and markets including the Middle East & North Africa region, the US, China, Hong Kong, Taiwan, Japan, Malaysia, Singapore and South Korea.
The development follows a competitive account review that began in 2016. Billings are not disclosed.
“We have such a passion for the Coach brand and are thrilled to become their partner in media and brand connections. Coach is an iconic American brand with a rich heritage of craftsmanship. We look forward to supporting Coach as their brand transformation and fashion credibility continues to gain momentum globally. Our markets around the world are keen to bring the next level of integrated planning and digital and data innovation to Coach,” said Daryl Lee, Global CEO, UM.
“We look forward to working with UM as our media Agency of Record. We are excited to see the media integration and creativity that they can bring in support of our global brand transformation,” added Carlos Becil, Chief Marketing Officer, Coach.
UM topped RECMA’s 2016 compitch ranking with a perfect A+ score. This is another in a string of successes with recent wins including Fitbit, Hulu and Accenture, adding to the agency’s sustained global momentum. Coach now joins UM’s prestigious client list which features leading brands such as BMW, Johnson & Johnson, Coca-Cola and Fiat Chrysler Automobiles.
