Data Point: Mobile Commerce Matters For Affluent Consumers

More affluent consumers have purchased something on their mobiles than their computer in the last month. According to data from Global Web Index, in the Middle East & Africa (MEA) region, 46 percent affluent onliners have made a purchase via mobile and 36 percent have used their phone to pay for a service or product in the last month.
That said, no device is used in insolation in any region, highlighting the importance of a multi-device marketing strategy.

Affluent Consumers tend to be tech enthusiasts; they like to own the latest models of smartphone and almost two-thirds say that having the latest tech products is important to them. This is also borne out in their commerce activities: there’s a decent share who are able and willing to use their phones to pay for items.

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