More affluent consumers have purchased something on their mobiles than their computer in the last month. According to data from Global Web Index, in the Middle East & Africa (MEA) region, 46 percent affluent onliners have made a purchase via mobile and 36 percent have used their phone to pay for a service or product in the last month.
That said, no device is used in insolation in any region, highlighting the importance of a multi-device marketing strategy.
Affluent Consumers tend to be tech enthusiasts; they like to own the latest models of smartphone and almost two-thirds say that having the latest tech products is important to them. This is also borne out in their commerce activities: there’s a decent share who are able and willing to use their phones to pay for items.