With so many blockbuster gaming titles set for release by the end of the year, data from Global Web Index suggests that YouTube continues to be as a good bet to connect with console gamers.
For many, YouTube offers the perfect means of weighing up the look of a new game to see whether it meets their expectations. YouTube’s videos on upcoming gaming titles shows an extensive list of fan-made videos picking apart the trailers to get an idea of what’s to come upon release.
It also helps that this audience is 50 percent more likely to research products via vlogs (13 percent), and 35 percent more likely to use video sites for brand research (24 percent). This gives some indication of why services like Twitch and YouTube Gaming have gained such enthusiastic audiences in this community.