Dubai Parks and Resorts has appointed SOCIALEYEZ as its social media agency. The integrated theme park destination is scheduled to open in October this year. SOCIALEYEZ will manage all the social media activities, monitoring and listening, and content creation for the overall destination as well as motiongate Dubai, Bollywood Parks Dubai, and Riverland Dubai.
Dubai Parks and Resorts will feature motiongate Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate as well as the region’s first LEGOLAND® Park and a LEGOLAND® Water Park. Committed to bringing together the best of the East and West, Dubai Parks and Resorts will also feature Bollywood Parks Dubai, the first ever theme park based on the sights and sounds of Bollywood. The entire destination will be connected by Riverland Dubai – a retail, dining and entertainment walkway and guests can stay at the Lapita Hotel, Autograph Collection, a Polynesian-themed resort catering to families.
Commenting on the partnership, Vinit Shah, Chief Destination Management Officer at Dubai Parks and Resorts, said, “Our partnership with SOCIALEYEZ comes at a strategic time as we shift the focus of our communications from construction updates to announcing the installations of our exciting rides, shows, attractions and retail offerings.”
Fadl Al Tarzi, SOCIALEYEZ’s CEO shared his excitement on the new win. “This is undoubtedly spot on the kind of account we love to work on at SOCIALEYEZ. Working with Dubai Parks and Resorts will bring out the best of our team, we expect the account to leverage almost every part of our agency’s offerings from creative content to video to apps to launch campaigns to linking with ecommerce. We’re truly honored to be working with such an exciting client but also one that is of strategic importance to Dubai’s current and future tourism sector.”